What’s worth to save the world? That is the question Elon Musk seems to answer every day when he builds his “sustainable transport company” Tesla. And according to our long reading, yes, most things are worth it. Rage firings. Calling a new parent away from his baby. Sleep on floors and inspect robots individually. The author Charles Duhigg takes you through the high-voltage production of Model 3 and a wild few years for Musk. It’s a ride.
Also published at WIRED this week: The self-driving sector seems to be serious about safety, an electric motorcycle joins one of our writers to the ground (he’s fine!), We get into a self-drive truck and we take a look inside Aston Martins $ 3 million Valkyrie hypercar and its V-1
2 engine. It has been a week. Let’s catch you.
Stories you may have missed from WIRED this week
Today’s troll is tomorrow’s business model. Burger King released an in-app campaign that allows you to buy a whopper for 1 league cents, provided you are within 600 feet of a McDonald’s. (The campaign has, tragically, ceased.) Senior editor Alex Davies claims that this can only be the future of self-driving car ads.
How do you build a car company that really prioritizes safety? Some say they try to figure it out.
If you like your motorcycles quiet, Cake’s $ 13,000 electric motorcycle belongs to your wish list.
Editors Alex Davies head down to Tucson, Arizona, to check out the self-propelled company, TuSimple. He came away impressed by the truck’s narrow lane changes and through his promise to see events 1000 meters down the road. And then the system turns off.
Aston Martin’s upcoming Valkyrie hypercar costs $ 3 million, so it should have a 6.5-liter V-12 engine capable of producing 1,000 horsepower and revolution to 11,100 rpm.
WIRED spent months talking to former and present Tesla employees about how the electric car manufacturer drove through Model 3 production hell and CEO Elon Musk’s uneven, headline-making summer. There is. There are impromptu celebrations. There are Monty Python . There is eventually impressive production number.
Musk also went to American television screens this week, for a long interview with 60 minutes . But our own eagerness senior author Jack Stewart noticed a difference: when Musk showed his Model 3 Autopilot function, he just did what Tesla warns all not to do. Unnamed: Take your hands off the wheel. Boo Boo points to major questions about Tesla technology, Jack explains.
Secretly confused all over this self-driving thing? This week we updated WIRED’s self-driving guide. Read up; We will not tell you.
Vintage, New Relevant SNL Skit of the Week
Sam Waterston strongly recommends that you purchase the robotic insurance. These things are trying to kill you, you know.
The proportion of new California buses that must be powered by batteries or fuel cells in 2029 under aggressive new regulations by the California Air Resources Board.
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Important Stories From WIRED’s Cannon
Let’s Go Back To 2012, The Last Time Elon Musk Was On The Wrap Of WIRED . He spoke Mars.