When we talk about smartphones and Android, we always refer to great brands that have presence around the world , such as Samsung, Sony, LG, Huawei or Xiaomi. It is as if there were no more signatures on the planet, when it is not at all like that. How have we, there are more than 1,300 different brands that manufacture more than 20,000 different terminal models, and each has its scope of action. Today we want to focus on Africa, a name that does not usually appear much in technology blogs and that is also worthy of study.
One might think that these great brands that we all know also triumph in the African continent, but nothing is further from reality. In fact, of the five mentioned above, only two are in the ranking of the top five manufacturers in Africa. Samsung is the first, and Huawei the fifth . Who occupies the second, third and fourth position? TECNO, Itel and Infinix , three companies that, almost certainly, you’ve never heard of.
Noleading the African market with 23% share in Q1 2018, Transsion’s trio Tecno, iTel and Infinix collectively dominate the African smartphone market. Transsion’s strong focus on Africa and a sound localized, multi-brand strategy continue to drive its growth.
– Canalys (@Canalys)
TECNO, Itel and Infinix belong to a conglomerate of companies called Transsion Holdings . On its website, Transsion is defined as a “The best known company in emerging markets for its main mobile phone brands, which include TECNO, itel, Infinix and Spice” whose commitment is “To become the provider of value-added mobile services and smart devices favorite of consumers in global emerging markets” .
In 2017, Transsion sold almost 130 million terminals (mobile and smartphones) around the world . Its main market, as you have already been able to deduce, is the African one. Its market share rises in the continent to more than one 38%, according to the Canalys consultancy . Their pretty girls, TECNO, Itel and Infinix, are among the hundred most admired brands in Africa, according to African Business magazine.
Currently, Transsion has more than 10 thousand employees around the world and has a sales network covering more than 50 countries in Africa, the Middle East, Southeast Asia, South Asia and Latin America, including Nigeria, Kenya, Tanzania, Ethiopia, Egypt, United Arab Emirates (Dubai), Saudi Arabia, India , Pakistan, Indonesia, Vietnam and Bangladesh, among others.
TECNO Mobile was founded in 2006 as a “Premium mobile phone brand” . Was the first African company to produce a dual SIM smartphone and, if you’re in the soccer world, it might sound like being one of the sponsoring companies of Manchester City . Currently has almost 40 terminals in the market framed in different ranges, highlighting Pouvoir, Spark, Camon and Phantom. In its range of devices there are also two tablets, the DroidPad 7D and the PhonePad 3.
Its flagship is the Camon X Pro , a device with 4 GB of RAM and 64 GB of storage . Your processor is a MediaTek Helio P23 Octa-Core at 2.0 GHz . It has a 2.5-inch FullHD 2.5D screen, facial unlocking and a 24-megapixel front camera. It is striking that your operating system is HiOS , a fork of Android based on Android 8.1 that would come to be the MIUI of Xiaomi or the EMUI of Huawei. You can try it on your mobile thanks to the launcher they have published in.
Its price is 76,982 Nairas Nigeria, which would be about 180.14 euros.
Itel , the second best selling African brand so far, was born in 2007 to “Understand and understand the desire of people to be connected” . This brand is more focused on communication and messaging , reason why the autonomy of their smartphones is the main sales argument. Currently they have presence in 45 countries , and the latest data (from 2016) state that they sold more than 50 million devices worldwide in just one year.
Account with 29 terminals in its catalog , most of them with Android 5.1, some with Marhsmallow and a minority with Nougat. As we can see on your website, it seems that the most relevant ranges are the A, P and S , each focused on a population segment. The most powerful mobile they have among their ranks at the time of writing these lines is the S42 , released only in India at the moment. This has 3 GB of RAM, Snapdragon 425, 16 GB of storage and a “Full Screen” screen 18: 9.
The top of the range for Africa seems to be the S32 , with 1 GB of RAM, 16 GB of storage, 5.5-inch HD IPS 2.5D screen and dual eight-megapixel camera for selfies. It’s worth 31,000 Narias Nigeria, 72.5 euros . There is also the S11 Plus, which is the only one of the 29 terminals that reaches 2 GB of RAM. It is more or less the same.
Of course, they also make keyboard phones of a lifetime.
We come to the end of this article, but not before talking about Infinix . The fifth best-selling brand in Africa was founded in 2013, and its niche is in the devices of “Last generation with fashion and dynamic design” with whom you want to help generate “Vital experiences focused on intelligence” . From Infinix they affirm that they are a brand focused on “Those young people who want to stand out and synchronize with the world” . A brand for those known as millenials, in a few words.
Your devices (eight in total) They are mid-range and high , and they fit into four ranges: Zero, Note, S and Hot . The most current and powerful range top that they have in the market is the Zero 5 Pro , a device that, everything is said, has a very nice design. This account 6 GB of RAM and MediaTek Helio P25 processor , in addition to 128 GB of storage. Its screen is 5.98 inches FullHD LTPS 2.5D and has a 4,350 mAh battery . In addition, it incorporates a double rear camera of 12 + 13 megapixels with optical zoom and a front of 16 megapixels.
The price of this top African range is 121,866.94 Narias Nigeria, about 287 euros.
Your operating system is a fork of Android Nougat called XOS Hummingbird . You can see a video with its main functions just above these lines. The nomenclature reminds us a lot of the Apple desktop operating system, and its interface to the typical Chinese personalization layers loaded with extra colors and functions.
As you can see, none of the brands manufactures what, in our eyes, would be true range buffers. You will not find a Snapdragon 845 in TECNO, Itel or Infinix , because that would increase the price of the devices until they are unattainable. To give you an idea, the average salary for Nigeria is 244.50 euros per month and. in Angola. of 88 euros. The GDP per capita of Ethiopia is 398 euros, and 391 in Cameroon. These figures are typical of emerging countries, although high if we compare them, for example, with those of Bangladesh, whose average salary is 5,300 Takas, about 50 euros, which explains the.