Google, Amazon, Apple, … All major brands have already presented their respective smart speakers and little by little, the users on foot are arriving at the houses. Despite the usual reluctance to a new product whose function does not seem too new, the sales figures increase non-stop.
In fact, according to a study by the eMarketer consultancy, by the year 2020 smart speakers will be more popular products than wearables . While it is true that smart watches have never finished taking off, this market also covers products such as the successful one.
According to the published report, the smart speaker sales index will grow 47.9% between 2016 and 2020 , thus exceeding the expectations created by the companies at the beginning and going from 16 million units sold to 76.5 million. It is expected that by 2018, more than 90 million people – almost 30% of the US population – will use a voice assistant at least once a month.
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As in the field of internet sales, in the smart speaker market Amazon has the first place. his Amazon Echo is for now the speaker more popular in markets like the US and gives it a 66.6% market share . However, the arrival of Google Home Mini has been a serious setback to its sales and the company of the great G begins to approach dangerously, standing at 29.5%. For its part, Apple is left with a small percentage due to the high price of your device.
Finally, the study notes that the users that most power the capabilities of these intelligent speakers are the millennial males , followed by a rapidly growing demographic, such as that of relatively young mothers with children.