Over time Google has become a synonym of the Internet . Have you noticed that people no longer “search the Internet”, but “search Google” or “Google”? It’s as if Google were the only search engine in the world, but nothing is further from reality. There are others, also known, as Bing, Yahoo or DuckDuckGo , and other less known, more minority, but much more interesting as Ecosia , which, founded by William Koll, is configured as the solidary alternative to Google.
Ecosia, that collaborates actively with WWF (World Wide Fund for Nature) , is a search engine that drinks from Bing search results and that donates 80% of its income to non-profit organizations specialized in reforestation and tree planting . Its objective? Get a billion trees planted by 2020. Do you want to know how it works? Well, stay here, we’re going to teach it to you.
As we said, Ecosia uses the results of Bing , the search engine of Microsoft, and adds its own algorithms. Bing is the second largest search engine in the United States and, like Ecosia, it is carbon neutral. What does this mean? That the cost of maintaining the servers and their service in operation is not contaminating.
Like all search engines, Ecosia shows ads based on the keywords that you have entered in your search engine . The main difference is that they do not keep all the money, but 80% donate it to different NGOs around the world. Every time you see advertising in your search engine or click on one of the ads a profit is generated , which is reflected in a small counter located in the upper right area. On average, 45 searches are needed to plant a tree . It seems a lot, although it is not so much if we take into account that 66,273 searches are done in Google per second.
Today more than 24 million trees have been planted in Burkina Faso, Madagascar, Peru, Indonesia, Morocco, Brazil, Nicaragua, Ethiopia, Tanzania and many more countries, and the number is increasing. It is a solidary alternative for put your bit to the common good passively (and safe, because Ecosia does not sell your data to advertisers and does not have third-party crawlers, unlike most search engines).
If you want to do your bit, my recommendation is that download and install the extension in your browser of your desktop system . If you want to use it on Android, you can configure it as your default search engine or use your application, which you can download from the link below, to see how many trees you can plant in just one week!
Do you have Facebook installed? Get the best article of each day in our Page .