Definitely the big star of the market in these first months of 2018, and no, we do not talk about…
Definitely the big star of the market in these first months of 2018, and no, we do not talk about any smartphone, but of the controversial ‘Notch’ some on Android have probably misunderstood , and that even Apple says it will eliminate for future models.
The island on the screen was an emergency solution, an exception , and not the design rule of the new generation, which must find where to house sensors and front cameras beyond a notch in the middle of the panel. And yet, many have been the manufacturers that even in high range have adopted the Apple solution With designs Similar to the iPhone X .
The Chinese firm Huawei has been one of those manufacturers that has searched the ‘Notch’ a touch of distinction , with what its entire Huawei P20 range He has adopted it in a strange mixture of concepts that all have not liked, although we are probably the best phones that Huawei has assembled in all its history.
In fact, the Chinese giant wanted to go out to explain the adoption of the happy ‘Notch’ in an interview, and has not done so with an unauthorized spokesperson, but in words of Huawei Mobile boss Li Changzhu . Nothing less…
The first thing that transcends the conversation are the praises the Huawei P20 in color Twilight , and that is that its gradient towards the lilac is one of the best painting jobs that have never been done on a mobile phone. Here there is no doubt.
Many in the team thought that the color of the ‘Twilight’ model was too much, and that we should stay in pure colors.
Huawei did not want to be conservative , and that bold tone was part of the innovation sought by a Chinese firm that claims to have lived a moment of learning with the iPhone X and its ‘Notch’ , and that is what they tell us Huawei handled a similar design three or four years ago .
They did not carry it out fear of low acceptance of a market that I still did not even think about frontal “all screen”, and where the symmetries are very important:
Consumers, especially in China, love symmetry, and ‘notch’ is not perfect in Chinese culture. Chinese consumers like squares and circles, like the rounded corners of the screen, and that’s perfect.
Be that as it may, and despite the lack of symmetry, Li Changzhu says that the notch is really useful , and that they have adopted it because the status bar on Android is necessary and there is almost always an empty space where you can put the sensors leaving more space for other notifications.
An opinion that some share, and that thus explained has some meaning. In fact the CEO of Huawei Mobile says that Apple had courage by adopting it first when many manufacturers studied its implementation, and regrets not having been the first for trying to be too conservative. What will Samsung say about all this? They do not need any notch, at least for the moment …
Li says in the interview that “They lost the opportunity to be pioneers with the ‘notch’” , but now Huawei lives a more experimental moment , and where they are most willing to take risks and overcome their limits .
Not in vain, wants Huawei to lead the market in 2020 , and the time is put on top of the Chinese firm in its great objective. “We will be bolder,” Li Changzhu’s words.
In Andro4all | Apple will stop using the notch, just now that Android had copied it
More information | Forbes
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