The match can be the most unique golfing we have ever seen. Hell, it calls a broadcasting may not be…
The match can be the most unique golfing we have ever seen. Hell, it calls a broadcasting may not be a correct categorization. It could be a live gambling show with some golf photos mixed in from Vegas. It can be nothing but a pay-per-view sports entertainment event with the actual golf just a vessel to make a cadre of people a lot of money (there are many executive types with their hands in this case).
Tiger Woods and Phil Mickelson take golf to pay-per-view in an experiment that can be a new model for pro golfers at the highest level. The TV match is not new. It has been a part of American golf for decades, with almost all legendary players included in some video games played back to black and white TV days. But it has been a generation since we had one, the last round that came in the early 2000s with the “Monday Night Golf” series. We have never had any of these on pay-per-view.
It’s maybe the only risk Tiger and Phil are taking here. The bag is a winner-take-all $ 9 million bucket of money but makes no mistake, both players get out of this with a nice payday. The risk may be to take this behind a paywall, which forces people to make a tougher choice than they normally would have on a Friday after Thanksgiving. We can never hear exactly the exact numbers of how many people buy the match, but if it flop, it would probably affect how they approach the next. And unless this is a total failure, the idea is to have one next. There can not be another Tiger v. Phil blow, but both legends see this as a potential start to a new business model where they have an effort.
This is not a golf broadcast for the golf nuts. They had a whole set of sleepy autumn series events to watch. The idea here is to break away and stand out from the gluten of the PGA Tour stroke play events. There are too many on schedule for a league that takes care of its sprawling faceless middle better than anyone else. The players own and operate the PGA Tour and the priority plays opportunities and paychecks for the entire club. The stars that actually draw interest and can carry shifts probably do not get a truly proportional cut of things. That’s what makes the thought of two superstars that go one-on-one for a lot of money, a possible replicable model.
Marketing and marketing have liked the Vegas game. It’s a broadcast and an event to scoop a wider audience, not the set of golfnuts that care about the course set or The Masters’ low amateur or love in the game.
Watches and whistles we’ve never seen