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How Target tries to woo mom and dad

On Thursday, Target said it will extend its fashionable children's clothing, Art Class, to toddlers. Target has built a brand with several billion dollar children's clothing, Cat & Jack, but it turned out that some parents want a better look for their kids as well. The company hopes that the rounding of the Edgier Art Class brand for toddlers will study gaps in their children's lineup. Parents are crucial to Target's success as they spend more each year than shoppers without children, the company says. A combination of factors has inflated growth. Many parents today have children later in life and move on in their careers. This means that they have more disposable income to spend and space to shop for spotted clothes for their little ones, according to Ayako Homma, an analyst who covers the children's clothing market at Euromonitor International. Target has taken aggressive steps to urge parents and benefit from an opening in the market. Former heavyweights Toys "R" Us and Babies "R" Us are gone, Gymboree has filed for bankruptcy a second time and will close about 800 stores, and Carters and The Children's Place close hundreds of stores. Target added diapers and baby cloths to his Cloud Island brand last month. It has also translated the nursery side on its website, stored on more toys than in previous years and reconfigured a handful of stores to make it easier for parents to find essential things such as baby bottles and try prams and car seats.…

On Thursday, Target said it will extend its fashionable children‘s clothing, Art Class, to toddlers. Target has built a brand with several billion dollar children’s clothing, Cat & Jack, but it turned out that some parents want a better look for their kids as well. The company hopes that the rounding of the Edgier Art Class brand for toddlers will study gaps in their children’s lineup.

Parents are crucial to Target’s success as they spend more each year than shoppers without children, the company says.

A combination of factors has inflated growth. Many parents today have children later in life and move on in their careers. This means that they have more disposable income to spend and space to shop for spotted clothes for their little ones, according to Ayako Homma, an analyst who covers the children’s clothing market at Euromonitor International.

Target has taken aggressive steps to urge parents and benefit from an opening in the market. Former heavyweights Toys “R” Us and Babies “R” Us are gone, Gymboree has filed for bankruptcy a second time and will close about 800 stores, and Carters and The Children’s Place close hundreds of stores.

Target added diapers and baby cloths to his Cloud Island brand last month. It has also translated the nursery side on its website, stored on more toys than in previous years and reconfigured a handful of stores to make it easier for parents to find essential things such as baby bottles and try prams and car seats.

The company hopes that its tactics make it more convenient for time-pressed moms and fathers to consolidate all their shopping at their stores.

“Young parents are busy, working and at the same time raising children at the same time,” said Homma. “They prefer to buy a variety of products, from groceries to children’s clothes, to a visit to save time.”

& # 39; Mini-dressing & # 39;

TGT ) believes that it has the potential to claim a larger portion of the fragmented $ 34 billion clothing market in the United States, the company currently controls 3.2% of the industry, fifth behind Carters ( CRI ) Gap ( GPS ) [Nike ( NKE ) and Children & # 39; s Place ( PLCE ) by Euromonitor. ] Social trends, including the emergence of “mini-dressing” inspired by celebrities like Beyonce and Kim Kardashian, have d The demand for fashionable children’s clothing has risen, says Homma.

More parents post photos on social media dressed in matching clothes, and resellers want to capitalize. For example, JCPenney created a clothesline last year, Peyton & Parker, for “Mother Dressing her Family” and creating a “perfect perfect moment for all their social media”.

Art Class fits within the trend of chic clothes for children. Goals originally initiated the 201

7 brand for children aged 4 to 12, complete with colorful pants, smocked dresses and graphic tees.

Parents are looking for clothes and accessories for their children that reflect their own styles, says Jill Sando, Target senior vice president and general merchandise manager.

Parents at stake

Goal believes that it can draw in more parents with previous rivals that Toys “R” Us disappears.

“We set up our game when others leave this space,” said Mark Tritton, head of the brand manager, last year for the company’s efforts in their baby department.

Although the parents are key buyers for Walmart [19659011] ( WMT ) and Amazon ( AMZN ) these stores have dragged behind Target in expanding their own children’s clothes.

Goals began to take care of their children’s activities in 2016 and launched Cat & Jack. The brand, which replaced earlier children’s lines that Target had sold, reached $ 2 billion in revenue in just over a year.

Cat & Jack stood out through inclusive and environmentally friendly marketing, says Homma. It also began an adaptive line for children and toddlers with disabilities.

The following year, Target introduced Art Class to help fill in their children’s choices and give parents their own branding options in addition to Cat & Jack. Target said that the answer to Art Class over the past two years has been strong, so it rolls it out for toddlers at about 800 stores and starts online next week.

Tough competition

Target made early moves to grow their children’s clothing brands, but rivals are stuck. Last year, Walmart launched Wonder Nation, its first child ever and toddler, while Amazon introduced Spotted Zebra.

The clothing market for toddlers has become saturated in recent years and Art Class can face challenges that stand out.

Stitch Fix ( SFIX ) was launched for children for the first time, while Gap ( GPS ) launched subscriptions for BabyGap and Old Navy Kids. A number of boutique startups, including Maisonette, have also gained traction.

“Shoppers have so much choice,” said Sucharita Kodali, analyst at Forrester Research.

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