A couple of days ago we had the opportunity to write about the last, a jewel of the creativity and…
A couple of days ago we had the opportunity to write about the last, a jewel of the creativity and the advertising strategy , a field in which it seems that the best known mobile brands are getting their batteries lately (the case of Samsung and itsor that of Apple itself and its spots).
In that line of highly innovative and original spots , you should know that ASUS commissioned the well-known American group OK Go (They will sound for their viral video clips crammed with choreography and original visual tricks that range from slow motion to zero gravity) a spot to promote the recently launched, and as expected, the result has been simply incredible .
A spectacular choreography in which a suit made with 89 ASUS ZenFone 5 with a giant screen, composed of more than a thousand identical terminals.
Such a waste of means what made us wonder, How much would it cost us to recreate such a fabulous staging?
Well, very easy: right now you can buy the ASUS ZenFone 5 at a price of € 399, as indicated, so the suit composed of 89 terminals would reach a price of € 35,511 .
But beware, the thing does not end here, if this seems a bulky figure is because you have not paid attention to the other great attraction of the video clip: the giant screen made of ASUS ZenFone 5 . Composed of 17 smartphones at the top and 67 across the width, all of them in vertical position, reaches a whopping figure of € 455,461. Almost half a million euros for mounting a screen with more than a thousand mobile phones.
According to the realization of the spot , according to Damian Kulash, vocalist of OK Go and director of the video, from ASUS gave the band full freedom to produce the video clip, which was an integral idea of Kulash himself, who is behind the great majority of the music videos of the band. group.
In the words of its director, the most complicated part of the announcement was program the 89 mobile phones of the suit next to the thousand of ZenFone 5 placed in the form of a giant screen . For this, once created and memorized the choreography was completely digitized by means of a suit of capture of movements, creating a perfect rendering of the dance. In this way, all ZenFone 5 of the suit could be programmed synchronized with the background screen and the movements of the actor.
Regarding the suit, the 89 telephones are placed with velcro on an elastic fabric that adapts to the body of the dancer. The whole adds a weight close to the 15 kilos .
If you’re curious, you can see a summary of the entire process of recording the video clip in this video from: