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Here's why Sikhs were offended by this $ 790 Gucci turban

It was only three months since Gucci had to apologize for his black shirt. But it seems that the brand has not learned its lesson. The Italian fashion house made headlines earlier this week for its "Indy Full Turban", which was listed for sale at the luxury retail store Nordstroms website for a lot of $ 790. The blue turban was very similar to the turban style used by millions of Sikhs around the world, and people in the Sikh community were offended, both Gucci and Nordstrom called for cultural grants, insensitivity and the high price tag. Nordstrom eventually pulled the turban from his website and apologized. "We have decided to stop carrying this product and have removed it from the site," reseller replied on a Twitter complaint. "It was never our intention to renounce this religious and cultural symbol. We apologize to anyone who may have been offended by this." Gucci has still not addressed the issue. Therefore, Sikh's problem with the Gucci turban took. Sikhs are attacked to carry turbans Turbans are the most visible markers of Sikh identity, and they often make Sikh's targets for hated thoughts, discrimination and bullying. That Gucci and Nordstrom would benefit from the same type of turban without any understanding of its importance is a blatant example of cultural appropriation, some members of the Sikh community say. "When companies like Gucci are suitable articles of faith, such as the turban they are trying to take advantage of, they do not take into…

It was only three months since Gucci had to apologize for his black shirt. But it seems that the brand has not learned its lesson.

The Italian fashion house made headlines earlier this week for its “Indy Full Turban”, which was listed for sale at the luxury retail store Nordstroms website for a lot of $ 790.

The blue turban was very similar to the turban style used by millions of Sikhs around the world, and people in the Sikh community were offended, both Gucci and Nordstrom called for cultural grants, insensitivity and the high price tag.

Nordstrom eventually pulled the turban from his website and apologized.

“We have decided to stop carrying this product and have removed it from the site,” reseller replied on a Twitter complaint. “It was never our intention to renounce this religious and cultural symbol. We apologize to anyone who may have been offended by this.”

Gucci has still not addressed the issue.

Therefore, Sikh’s problem with the Gucci turban took.

Sikhs are attacked to carry turbans

Turbans are the most visible markers of Sikh identity, and they often make Sikh’s targets for hated thoughts, discrimination and bullying. That Gucci and Nordstrom would benefit from the same type of turban without any understanding of its importance is a blatant example of cultural appropriation, some members of the Sikh community say.

“When companies like Gucci are suitable articles of faith, such as the turban they are trying to take advantage of, they do not take into account the discrimination that Sikhs face while following the principles of their beliefs,” the Sikh coalition wrote in a Facebook post on Thursday. .

“We are attacked and killed for the way we look, and now companies are taking advantage of the same look?” Simran Jeet Singh wrote.

“This is gone aggravating. Did anyone go to @gucci even find out what a dastaar means to Sikhs? Was it crushed to think about the history of our identity? My people are discriminated against, even killed, to wearing a turban, “wrote Aasees Kaur.

Turban is not a fashion accessory

Another pace of frustration for Sikhs was that the Gucci turbine was marketed as a fashion accessory – – A hat that one could simply put on and take off with ease and at will.

The turban is not just something Sikh’s plop on its head before they head out the door in the morning. It is a symbol of faith and religious tradition that is considered sacred by the Sikhs. Tying a turban is an accurate and thought-provoking process that involves taking a long piece of cloth and packing it neatly, folding over an uncut hair – another symbol of the Sikh throne.

“Dear @gucci, Sikh Turban is not a hot new accessory for white models, but an article of faith to train Sikhs. Your models have used turbans as” hats, “while exercise of the Sikhs nicely ties them. Using fake Sikhs / Turbans are worse than selling fake Gucci products, “Harjinder Singh Kukreja wrote on Twitter.

Another user had some advice for anyone who might have found having gone over $ 800 on “Indy Full Turban”.

“Dear NON-SIKHS …. don’t waste $ 750 on buying a fake n neat @gucci turban from @Nordstrom !! You can inbox your place and I can arrange free lessons in Turban binding at most places and give fabric material .. REQUEST! Every color. “

The Sikh turban is a symbol of equality

Selling a luxury version of the Sikh turban to nearly $ 800 is in contrast to everything the tulip represents and ignore the story from which it happened, some members of the Sikh community say.

While the turban goes back thousands of years and has been borne by many cultures of different religions, the Sikh training has to bear a turban origin in India.

Turbans were historically used by royalty and senior officials as a symbol of elite status. And during the Mughal Emperor Aurangzeb, who came to power in 1658, only the Islamic ruling class got to carry turbans.

Sikh’s leaders, also known as gurus, rejected social hierarchies and adopted turbans as a resistance activity. At Guru Gobind Singh’s mission, supporters of the Sikh faith began to carry turbans over their uncut hair to assure the equality and freedom of all people.

“For Sikhs, the turban is a crown. It is a sign of equality, that no one is bigger than the other. That is why Sikhs has taken what traditionally was a sign of royalty and made it everyday wear and tear. be cheap and accessible to everyone, “wrote Jasvir Singh.

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