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Harley-Davidson's electric motorcycle is a major change for the company

But the company has signaled that it is time for a change, as the market for bicycles continues to age,…

But the company has signaled that it is time for a change, as the market for bicycles continues to age, literally. Almost half of all motorcycle riders are 50 years or older.

Harley-Davidson has especially fought. Lastly, the motorcycle power released the third quarter’s earnings that hit expectations, but showed that the company actually lost market share.

“Harley is in a hard place here, where their nuclear voters get older and they have difficulty attracting new people to the sport,” says Raymond James analyst Joe Altobello. Many see motorcycles so dangerous and difficult to use. In recent years, the company has made every effort to attract more riders, including younger. The company presented a 1

0-year plan in 2017 to attract 2 million new riders in 2027. In addition to investing in electric bikes, the company has built schools around in the country to teach neophytes how to ride.

Electric motorcycles are expected to be an essential part of this strategy, but the company has also stated that it can expand to scooters and even bicycles, “said Argus Research analyst David Coleman in a 26th October survey.

“The expanded range may be more appealing to women’s customers than the company’s traditional motorcycles,” said Coleman. “We also believe that this wider range of models will help attract customers who would otherwise prefer to buy a fully customized motorcycle.”

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