Categories: Gadgets

Google’s plan to double the Podcast audience

The Podcast is a multimedia consumption format that users do not end up getting used to. Although they are having…

Google's plan to double the Podcast audience

The Podcast is a multimedia consumption format that users do not end up getting used to. Although they are having a remarkable growth during the last years, it’s still a minority format, so Google wants to boost its consumption .

Until now, the integration of the Podcast in Android was quite improvable. Today, we tell you Google’s plan to double the audience of this content , and they may get it.

More Google Assistant integration with the Podcast

Google's plan to double the Podcast audience

Google's plan to double the Podcast audience

Google Assistant is the best thing that has happened to Android in a long time. The youngest and most potential virtual assistant on the market , well above alternatives like Siri or Bixby. This assistant is compatible with virtually all Android devices, so Google does not stop adding functionality and options to make life easier for users.

How they count in an exclusive for Pacific Content Blog , Google will strengthen the integration of Podcasts in Google Assistant . These will be shown as any other search result – like the results of text, video or images – so they will be much more accessible.

They also tell that the experience when reproducing them will be much more fluid, and that Assistant AI will allow to add several options in the future . They will also work on the personalized recommendations of Podcast, something that can help enough to give users with quality content, and that incites to be reproduced.

As you see, Google wants to help the creators of Podcast to have their content reach the whole world , and the truth is that this integration with Assistant is one of the best ways. As always, we have to wait to see if the Google proposal has its fruits or remains in the air, but the idea is good, and we applaud the support for this type of format.

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