[embedded content] Google has launched a new video series to promote byte to Pixel 3. The three videos are watching…
Google has launched a new advertising campaign to promote switching to Pixel 3 from another smartphone. The Unswitchables campaign has three videos so far, which was published on the Google YouTube channel yesterday (via 9to5Google ).
The six to seven minute promo videos follow three people they are debating if they want to switch to the new Pixel. They are followed under their “typical” routines while the host asks them about their lifestyle and what they use their phones for. Each participant is probably reluctant to change.
For example, there is a cook and a small business owner, who says she is too busy switching phones. The host challenges her to transfer the contents of her existing phone to Pixel 3 before he can stop making an appetizer. It is thought to mark how fast and convenient the process should be (data transfer rate reappears another video).
The Pixel 3 camera is also shown as a dog picker taking some pictures and we also look at some AR emoji examples in a couple of vids.
The participants are given three weeks of Pixel 3 to see if they will dive their old phone and “turn the switch” permanently.
Google builds this weird drama about whether the participants will actually switch to Pixel 3 at the end of their time with but it does not work properly. You will probably not be surprised to know that in Google-produced video that promotes Pixel 3, each person says they would really switch to Pixel 3. It’s as designed as it sounds.
These types of ads – which probably show real situations but when filmed especially as part of marketing – always make me so difficult. There is a disclaimer in the video that states that “the views of the participants are real and they have been compensated for their time.” Even though they are not actors, the video is unnatural and staged.
The participants also seem invaluable by “unswitchables” monics – they float easily and do not seem to be hardcore fans on a competing platform (ie iOS). An absolute not, it’s just her partner who does not want her to switch phones.
For all Pixel 3 intuitivities and the amazing camera, as underlined in the clip, these messages are diluted thanks to the artificially of the ads.
All this said, it is affordable that Google refrained from mentioning the iPhone under the clip, instead only displaying alternative devices in one case. It could easily have the name Apple products, but Google kept it classy.
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