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Google kills Allo, the latest messaging app flop – TechCrunch

It's official: Google kills Allo. The announcement program was launched only in September 2016, but it was quite inadequate from…

It’s official: Google kills Allo.

The announcement program was launched only in September 2016, but it was quite inadequate from the word of limited use. Google was again painfully late for the message game.

The company said it had ceased service on this service earlier this year and now announced that it will be closed in March next year.

“Allo will continue to work until March 2019 and until then you can export all your existing conversation history from the app,” said Google in a blog post. “We’ve learned a lot from Allo, especially what’s possible when you integrate machine learning features, like Google Assistant, to messages.”

Google said it would like “every Android device has a good standard message experience”, but fact is that Android’s experience massively stores iOS, where Apple’s iMessage service offers a smooth experience with free messaging, conversation and video between iPhone and iPad users.

Instead of Allo, Google operates with Rich Communication Services (RCS), an improved SMS standard like allows to allow iMessage as communication between Android devices.

But may is the operative word. The main part of RCS is that carriers must develop their own messaging applications that work with the protocol and connect to other apps, while the many Android OEMs also need to board aboard with support.

As I wrote earlier this year with RCS, Google gives operators a chance to participate in the message boom, rather than being cut out as WhatsApp, Messenger, iMessage and others take over. But the decision is tricky for carriers, who traditionally have kept some form of income to death. That’s because they will not directly earn money from consumers via RCS, but it allows them to keep their brand and calculate other ways of generating revenue, such as business-related services.

Verizon has already registered, for one, but tracking other fans around the world is difficult. Another problem: RCS is not encrypted, flying in the face of most messaging programs on the market today.

Otherwise, Google keeps the Duo video call service launched alongside Allo – while continuing to develop Hangouts into a business-focused service, much like Slack .

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