Google has officially announced that it closes Allo, which ends with the run of another failed Google Chat App experiment. The news is not incredible, because Google had already paused investment in Allo back in April. Then, the head of the Communications Group at Google, Anil Sabharwal, noted that “[Allo] as a whole did not reach the level of traction we had hoped for.”
Allo will continue to work until March 2019, says Google and users can export their conversation history up to then.
The time of Allo’s ongoing shutdown is particularly appropriate because Verizon is set to officially launch RCS Chat on Pixel 3 and 3 XL on December 6. Unlike Allo, RCS Chat will be based on the implementation and can finally give Google that type of iMessage competitor as it was looking for on Android during all these years, albeit through a service that will not be run by Google at all.
It’s also important to point out that RCS Chat is not the same as Google’s Hangouts Chat, the rebranded version of Google Hangouts for business users that will eventually replace the classic Hangouts experience with something which resembles services like Slack. Google says that Hangouts Chat and Meet, video solution, will be available to existing users “at any time”.