Google Chrome 71, which will be in December, will block what it calls "abuse" ads using fraudulent elements to trick…
Google Chrome 71, which will be in December, will block what it calls “abuse” ads using fraudulent elements to trick users to click on them, “said Google Monday.
In fact, the new browser removes all ads from sites containing these types of ads, the company said in a blog post.
Google defines an abusive ad as a fraudulent behavior, such as an ad containing a fraudulent “close” or “X” button within it. In a legitimate ad, the closing of the ad would click on such a button. A fraudulent ad makes the element part of the ad itself so that the click actually starts the ad. It’s the kind of behavior that will trigger Google’s arson.
Website operators who have found such ads will have 30 days to check their abuse report before Google lowers the hammer and removes all ads from the site, Google said.
Google’s dedication basically acknowledges that the anti-abuse measures introduced with Google 68 a year ago did not go far enough. At that time, Google said that about 1
of 5 feedback reports it receives shows that the user experienced some form of unwanted content. This week, the company said that about half of these unwanted experiences include these addictive ads, which justifies crackdown.
What this means to you : This is truly a welcome change for all common surfers. However, some users are still killing all ads through ad blocker. Therefore, users must be convinced that the ads should only be annoying, rather than completely harmful. Unfortunately, it may be too late to save display ads.