Categories: Gadgets

Google buys Tenor GIFs platform

One of the largest platforms of animated images worldwide, Tenor, has just been acquired by Google . As the company…

Google buys Tenor GIFs platform

One of the largest platforms of animated images worldwide, Tenor, has just been acquired by Google . As the company based in Mountain View, California, has announced in a publication of his official blog , the purchase of Tenor is destined to integrate even better the GIFs platform in the main services and applications of the great G

Tenor GIFs is one of the most famous moving image platforms on the planet, with applications available on both desktop platforms and Android and iOS. Count with one extensive range of GIFs of all types , which from now on will be available to users through Google applications.

Google opts for GIFs and buys Tenor

Google buys Tenor GIFs platform

Google buys Tenor GIFs platform

As Google points out in the publication, Tenor will continue to work as an external company to Alphabet , although both brands will share technologies, content and APIs, to improve the integration of the platform in Google services.

When we started Google Images, we focused on facilitating the search of photos and images of the entire web. But as the web evolved and mobile devices changed the way people search, the way people use Google Images has also changed. Most people now use Google Images to find more information about a topic and to help them communicate and express themselves, for example, we see millions of GIF searches every day. We continue to evolve Google Images to meet these two needs, and today we bring GIFs closer by acquiring Tenor, a GIF platform for Android, iOS and desktop.

Tenor’s popularity may not reach the extremes of platforms like Giphy. Or maybe it is that the company has wanted to remain in the background. However, millions of users use the services of the company every day, especially if we take into account that the GIF search engine integrated in Whatsapp , use the Tenor motor -combined with Giphy’s, yes. Now, most likely Google will work to integrate the platform more deeply into services such as Google Images or Gboard, its keyboard for Android and iOS.

David McIntosh, CEO of Tenor, has signaled that despite the purchase of the company by Google, there will be no changes too visible for short-term users , since the company will continue to work independently, although it will have access to Google resources. The figures related to the acquisition by Google, have not transcended at the moment.

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Tags: gadgets