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Galaxy Fold loss could help other foldable phones succeed

After a raft of now five reports of broken Galaxy Fold review units and an official delay of Samsung's $ 2,000 foldable phone, Samsung is a trouble. But for rivals like Huawei's foldable Mate X the rumored Razr flip phone and all the rest Samsung's pains could spell opportunity. The world is watching Samsung's every move, taking notes and assuring their own plans to either buy and grow if buyers grow cold, or to extend their own brand as a "true" foldable success by avoiding the Galaxy Fold's pitfalls. Samsung, Huawei and Motorola declined to comment, but Samsung said in a statement on Monday, "We value the trust our customers place in us and they are always our top priority … We want to thank them for their patience and understanding. " Samsung's decision to push back the fold after moving so quickly to the first to sell a high-profile foldable phone is already making a huge impact on the brand's reputation, overshadowing the Fold's other achievements on unaffected devices. CNET's Galaxy Fold review unit has a small screen, but no major problems. Although the blowback could have been worse for Samsung &#821 1; the Folds with broken screens aren't dangerous, unlike 2016 overheating Galaxy Note 7 – the early issues are calling into question Samsung's ability to innovate For example, the [S104500] Galaxy S10 phones have been hailed by reviewers like me (I especially like the S10 Plus and value S10E ), but it's Huawei's P30 Pro and P30…

After a raft of now five reports of broken Galaxy Fold review units and an official delay of Samsung’s $ 2,000 foldable phone, Samsung is a trouble. But for rivals like Huawei’s foldable Mate X the rumored Razr flip phone and all the rest Samsung’s pains could spell opportunity.

The world is watching Samsung’s every move, taking notes and assuring their own plans to either buy and grow if buyers grow cold, or to extend their own brand as a “true” foldable success by avoiding the Galaxy Fold’s pitfalls.

Samsung, Huawei and Motorola declined to comment, but Samsung said in a statement on Monday, “We value the trust our customers place in us and they are always our top priority … We want to thank them for their patience and understanding. “

Samsung’s decision to push back the fold after moving so quickly to the first to sell a high-profile foldable phone is already making a huge impact on the brand’s reputation, overshadowing the Fold’s other achievements on unaffected devices. CNET’s Galaxy Fold review unit has a small screen, but no major problems.

Although the blowback could have been worse for Samsung &#821

1; the Folds with broken screens aren’t dangerous, unlike 2016 overheating Galaxy Note 7 – the early issues are calling into question Samsung’s ability to innovate

For example, the [S104500] Galaxy S10 phones have been hailed by reviewers like me (I especially like the S10 Plus and value S10E ), but it’s Huawei’s P30 Pro and P30 that are grabbing headlines for their fantastic low-light photography and zoom performance. Despite serious political road blocks, Huawei’s decision to take over Samsung as the world’s largest phone maker by 2020 has real energy behind it.

 http://www.cnet.com /


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Our Galaxy Fold didn’t break. Here’s what’s good and …

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Similarly, Huawei’s foldable Mate X is a hot pursuit of the Fold, promising 5G speeds and a dramatically different design that puts the foldable screen on the outside of the device rather than the inside, if it is with the Fold. And Motorola is ripped to launch a foldable re-envision of its Razr flip phone that has a vertical bend. Both could gain from Samsung’s setbacks with pointed messaging to reinforce the sturdiness of their designs.

Read : Another Galaxy Fold screen literally bites the dust

Doubt about the Galaxy Fold could help rivals

Samsung has promised to make its screen messaging to buyers clearer. Samsung said in a statement on Monday:

“We will take measures to strengthen the display protection. We will also enhance the guidance on care and use of the display including the protective layer so that our customers get the most out of their Galaxy Fold. “

If these assurances are enough, it’s quite possible that observers will sour on the Fold in particular and on foldable phones in general. Even then, rivals have an opportunity to change people’s minds.

The Fold is an incredibly expensive device with a particular design and feature set. Positioned as a luxury electronic, it’s not meant to be a mass-market sensation. At best, early adopters and developers will buy it as a status symbol, or to test apps. For many, the Fold is a proof of concept design that could either be considered the possibility of one day using a foldable phone of their own, or to confirm what they have known all along – that “nobody” needs and foldable handset.

But if Huawei, with its $ 2,600 Mate X, or Motorola, with its rumored $ 1,500 back-to-the-future flip phone, to enter the market late in the day, with perfectly working screens and well-considered designs, they could conceivably swoop in and claim the glory at establishing how a “good” problem-free foldable phone could work.

Is it even possible for a foldable phone to be problem-free? From what I’ve seen with the Galaxy Fold, and after a few minutes with the Mate X and with TCL’s foldable concept of mock-ups no. At this early stage, it’s about seeing what sticks.

The best thing for all of us to remember is that foldable phones are a brand-new thing, and that are bound to be made as we collectively figure out what works and what doesn’t. This reality doesn’t excuse the Fold’s early issues any more than it exonerates Huawei’s inevitable wobbles when it releases the Mate X this summer.

Perhaps Samsung’s biggest gift of all to Huawei and Motorola (maybe) and every other brand from LG to Apple is a putting itself before consumers first, while competitors jot down notes.

 http://www.cnet.com/


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Three screen problems to fix, not one

Remember that there are three main screen problems that affect a handful of folders.

  • Samsung’s failure to clearly communicate that reviewers shouldn’t pull off the protective layer on the Fold’s plastic screen led to instant failure of the display.
  • Debris that got caught under the screen created a bulge and distortion.
  • The left half of the Fold’s screen on one review unit flickered for apparent reason.

308-galaxy-fold

The Galaxy Fold wants to be a multitasking machine


Sarah Tew / CNET

What Samsung can do to help itself

The Fold’s delay for a few different things for Samsung, as spectators wonder if the tech giant overlooked important quality control in its rush to first to foldable.

But here’s another way to consider the postponement: Samsung is taking the screen issues seriously.

During this pause, Samsung is working on new packaging that makes it obvious which plastic films should and should not remove. The company is also engineering new ways to reinforce the screen. Samsung Fold – Samsung email to preorder customers ” height=”0″ width=”1092″/>

Samsung Fold – Samsung email to preorder customers ” height=”0″ width=”1092″/>

An email Samsung sent on Monday to me and other people who preordered the Galaxy Fold


Screenshot by Jessica Dolcourt / CNET

Samsung might also be training support staff on new procedures for what to do if customers call in to complain of screen issues. I’ll speculate that Samsung is creating a concierge track for Fold buyers that will get them in touch with help faster. After all, is a $ 2,000 investment, in the phone world, with par with airline status or elite car ownership, stations that come with customer service perks.

In this foldable phone race, winning might not mean crossing the finish line ahead of everyone else.

Originally posted April 23 at 4 a.m. PT
Updates, 8 a.m. PT: Reflects that Samsung declined to comment for this story; 8:49 am.m. PT : Reflects that Huawei declined to comment. Update at 4 p.m. PT. Update April 24 at 8:25 am PT.

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