After Avengers: Infinity War Bands from earlier this year, Epic Games and Disney seem to have collaborated for a second…
After Avengers: Infinity War Bands from earlier this year, Epic Games and Disney seem to have collaborated for a second movie promotion in Fortnite with Ralph Breaks Internet, according to several reports. Some data mining enthusiasts found a short clip of Wreck-It Ralph in the “Promotions” folder, which was later discovered in games by others in Fortnite’s outdoor bio area “Risky Reels”. It shows that Ralph enters the frame, dares the crowd and then hurryly drives the screen in the other direction.
Neither Epic Games nor Disney have officially announced anything yet, but the time suggests that it is intentional given that Ralph Breaks Internet is now playing in cinemas all over the world. In fact, the film also includes a short look at Fortnite, after Ralph (John C. Reilly) and Vanellope (Sarah Silverman) arrive at the fictional video sharing site BuzzzTube and try to create videos around “trending” material. Fortnite is one among them, in addition to cat videos, people who eat very hot chili and intentionally baking a burnt pie.
Wreck-It Ralph’s status as a video game character himself – he is the antagonist of the early 1980s arcade game Fix-It Felix, Jr. – would give this new marketing a meta spin In addition, popular video game characters have been part of both Ralph movies. Sonic the Hedgehog, Pac-Man, Bowser, Doctor Eggman, Ryu, Ken Masters and Root Beer Tapper have all appeared in the 2012 original and the new sequel.
Ralph will also be part of the upcoming Kingdom Hearts III, released January 2019, along with several other Disney characters from franchise like Toy Story, Monsters, Inc., The Lion King, Frozen, Tangled, Big Hero 6, Ratatouille and Pirates of the Caribbean.
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