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Rivian showed his R1T pickup on Monday at the Griffith Observatory before the Los Angeles Auto Show. The vehicle is slated for delivery by 2020.

USA TODAY

Ford Motor Co., manufacturer of the best-selling F-Series pickup trucks, announced in early Wednesday that it is investing $ 500 million in Rivian, Michigan-based electric car launch.

This is considered by analysts as a coup since General Motors had expressed an interest in an exclusive relationship and was rejected, according to Bloomberg. Rivian is considered a darling of technology and the automotive industry as vehicle manufacturers shift towards electrification.

The company, headquartered in Plymouth, is supported by Amazon, the Seattle-based multinational e-commerce market that also specializes in cloud computing and intelligent intelligence.

Ford and Rivian have agreed to work together to develop a brand new next-generation electric car for Ford’s growing EV port (electric vehicle) with Rivian’s skateboard platform, Ford said in his statement.

“This strategic partnership marks another important milestone in our quest to accelerate the transition to sustainable mobility,” says RJ Scaringe, founder and CEO of Rivian. “Ford has a long-standing commitment to sustainability, with Bill Ford as one of the industry’s foremost advocates, and we’re excited to use our technology to get more electric cars on the road.”

Rivian, a car start with a technology base outside Detroit in Plymouth Township, presented his five-passenger R1T electric pickup concept at the 2018 LA Auto Show. (Photo: Ben Moon)