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Ford hopes to stick back to the midsize truck market

Then there is Mahindra & Mahindra. A decade ago, the Indian vendor tried to launch a US dealer network to market an SUV and a pickup. That effort collapsed during the great recession. But Mahindra recently launched production of a small terrain vehicle, Roxor, at a factory in Auburn Hills, Michigan. And more could come, group chairman Anand Mahindra told reporters at the factory's opening a year ago. "I think a very logical step after that would be coming," he suggested. While a street-legal Roxor seems to be working, a version of one of Mahindra's Indian downloads can also follow. Hyundai works in the meanwhile with a slightly smaller truck based on the Santa Cruz concept that won rave reviews when introduced at the North America International Auto Show a few years back. A production version may be ready sometime 2020 or 2021 , according to the Korean car manufacturer. Many as with SUV, wonder car manufacturers if there is a market for even less pickup, more resembling the compact models that won the hearts of then young boomers. Ford has lost tips as it may have something to drop in under Ranger. How the midsize segment takes over the next few years can determine whether pickup buyers will get even more options.

Then there is Mahindra & Mahindra. A decade ago, the Indian vendor tried to launch a US dealer network to market an SUV and a pickup. That effort collapsed during the great recession. But Mahindra recently launched production of a small terrain vehicle, Roxor, at a factory in Auburn Hills, Michigan. And more could come, group chairman Anand Mahindra told reporters at the factory’s opening a year ago.

“I think a very logical step after that would be coming,” he suggested. While a street-legal Roxor seems to be working, a version of one of Mahindra’s Indian downloads can also follow.

Hyundai works in the meanwhile with a slightly smaller truck based on the Santa Cruz concept that won rave reviews when introduced at the North America International Auto Show a few years back. A production version may be ready sometime 2020 or 2021

, according to the Korean car manufacturer.

Many as with SUV, wonder car manufacturers if there is a market for even less pickup, more resembling the compact models that won the hearts of then young boomers. Ford has lost tips as it may have something to drop in under Ranger. How the midsize segment takes over the next few years can determine whether pickup buyers will get even more options.

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