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Facebook's problem goes beyond Sheryl Sandberg

With all the worrying about Facebook, it seems one's unthinkable perception that star ruler Sheryl Sandberg has ever been forced…

With all the worrying about Facebook, it seems one’s unthinkable perception that star ruler Sheryl Sandberg has ever been forced to be subjected to the tips of many tongues.

Investors discuss it. Some – including yours – have requested it. In recent days, CEO Mark Zuckerberg and other officials have been repeatedly asked.

Even Sandberg herself felt earlier this year as she was on shady ground. And it was before the latest revelations about the company, including trying to limit publications about what the company had discovered about Russian involvement in the 2016 election and launched a campaign to crack down on critics, including billion-dollar George Soros.

There are plenty of good reasons for Facebook to fire Sandberg, starting with the ugly and anti-Semitic Soros batter. But it would be unfortunate if Sandberg alone ended up taking a case for the company. Facebook’s problem extends far beyond Sandberg and goes all the way to the CEO’s office. Change at the company should really start at the top.

Read this: The head should roll on Facebook over the Soros batter. Begin with Zucks

Sandberg and Facebook’s reputation has fallen steeply

Sandberg is under fire a fantastic event. Like last year, she was widely acclaimed as a feminist and technical industrial icon, thanks to her highly influential book “Lean In” and her role on Facebook, where she helped to monitor her growth from a young start to the global giant today.

Tapping into hard-wearing anti-Semitic smudges, Facebook’s public relations firm tried to address the company’s critics by linking them to financier George Soros. Sean Gallup / Getty

But the public perception of Sandberg and her company has changed significantly over the past year thanks to the series of scandals and failures that Facebook has found. From the Russian election interference, which the company did not discover Too late, to the proliferation of genocide propaganda in Myanmar, to several security crimes and data leakage, including the one to Cambridge Analytica, to the latest revelations of criticism, Facebook has had a gusher of bad news to fight.

Many of these scandals and fiascos occurred on Sandberg’s bell. The security team was in her view, especially when Russian-linked groups cut Facebook to spread their propaganda. Even though she says she did not know about the Soros smash or that Facebook had hired the PR company that propagated it, she supervised the company’s communications teams and efforts.

According to The New York Times, Sandberg was the one who reflected the public effort to try to reverse the tables on Facebook’s critics. She also tried to repeat reports of Russian involvement in the elections repeatedly, according to the report.

Due to the scandal flow and the effort Facebook has taken to respond to them, which has increased costs and reduced user development, the company’s stock has been crushed. It has fallen 25% during the year, but by 39% since it was high in July.

The speculation is growing about Sandberg’s future on Facebook

At least, Facebook officials at Sandberg. At a lunch meeting with journalists on Tuesday, Patrick Walker, one of Facebook’s top executives in Britain, said there was a “big upturn” in support of Sandberg within the company. In an interview on CNN later that day, Zuckerberg expressed his own support by Sandberg.

“I hope we work together for decades more to come,” he said.

Facebook CEO Mark Zuckerberg has publicly expressed his support for Sandberg. Photo of Chip Somodevilla / Getty Images

But these certificates of support in Sandberg have the feel of those given by a president just before he expels one of his cabinet members. In his CNN interview, Zuckerberg did not respond directly to Senior Tech Correspondent Laurie Segal, which was if he could “definitely say Sheryl would be in the same role.” Instead, he spoke primarily about the work she did.

These statements by company officials come under growing discussions about Sandberg’s role and future at the company – and urges her to leave.

Soros Foundation criticized Hard Sandberg and the company for the smith committed to Soros. The anti-Facebook groups targeted at the smudge have prompted immediate termination of those responsible for it, which would probably include Sandberg.

Meanwhile, the CNBC commentary Jim Cramer claimed that Facebook’s stock would go up if Sandberg resigned. And Evercore analyst Anthony DiClemente said in a research note on Tuesday that he brought an increasing number of calls from investors wondering if she would be ousted because of “drumbeat of negative pressure”.

All this may seem just outside the noise. But Zuckerberg himself – in an apparently unusual move – struck Sandberg in the spring in the wake of the Cambridge Analytica scandal and said he blamed her for the public relations black eye that the company received for it. The moved intentionally left Sandberg reeling. And it has only been worse for the company since then.

Sacking Sandberg alone would not solve Facebook’s problem

The company could do much worse than keeping Sandberg responsible for its strict scandals. Facebook has failed spectacularly in the last two years, and the groups Sandberg supervised were at the heart of these failures. She took out credits for Facebook’s success. It would not be unfair for her to take the case for her failures.

But she should not be alone. She should not be single or primary guilt.

Sandberg answers Zuckerberg. He fully controls the company thanks to the excluded voting rights that his Facebook shares give him. He can and directs Facebook as he fits.

But, more specifically, Zuckerberg is the one who determines how much of the company’s resources and engineers to engage in specific efforts or projects that Susan Desmond-Hellmann, recently announced, told the Wall Street Journal. Regardless of Sandberg’s debt for the scandals that have come to Facebook, the book ends with Zuckerberg. He should also go downstairs.

Chris Wylie, the former Cambridge Analytics employee who helped reveal leakage of data on millions of Facebook users to the Donald Trump-linked research company. Getty Images

Or because he told CNN “It’s not in the plan”, he should have to, perhaps, by the Congress abolishing the appeal powers in his shares, which underlies his control.

But that’s not enough. Facebook would pose a threat to society, no matter how enlightened and forwarded its leadership. The company itself simply has too much power. There have been compiled detailed cases about millions of people. It dominates, along with Google, digital advertising and has become a major distributor of news and information.

As it has become abundantly clear in the last two years, Facebook has a scary ability to manipulate people’s attitudes and feelings and spread dangerous, even deadly propaganda both to a large extent and in specifically targeted groups. It not only undermines citizens’ integrity on a large scale, but also the ability to undermine democracy and civil society.

In the end, Facebook must be held responsible for the damage it caused. It has to be broken up and regulated.

Yes, Sandberg would leave for her and Facebook’s failures. But that’s just a beginning.

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Faela