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Facebook Sue's Korean Analytics Company sending a message that means business now

Photo: Jeff Chiu (AP) Facebook has filed a lawsuit against the Korean data analysis company Rankwave over a breach of contract after the company allegedly failed to prove that it was consistent with Facebook's data policy The trial was filed Friday in a superior California court in San Mateo County, claiming that Rankwave, running at least 30 apps through the platform, used Facebook data to market and sell their own services, especially tools used by different customers and companies to track Facebook interactions that like and comments on their pages. Facebook said in the application that it launched a survey of Rankwave last June after the company was acquired by a Korean entertainment company, a probe that apparently included investigating "if any user data was affected" by Rankwave's behavior. Facebook argued that the company did not provide evidence that it complied with Facebook's terms of use and did not comply with a termination and dispatch application sent to the company in February. By not following Facebook's rules, Rankwave "has damaged Facebook's reputation, public trust and goodwill, and prompted Facebook to spend resources investigating and addressing the wrongwave's wrong behavior." According to the application, Rankwave denied that it was offended by Facebook's terms but did not provide enough evidence that Facebook was so. The suit is seeking Rankwave's compliance with an audit request and proof of compliance. It also requests that the company delete any Facebook data it may have. In a blog post about the trial, Jessica Romero, Facebook's platform…

Photo: Jeff Chiu (AP)

Facebook has filed a lawsuit against the Korean data analysis company Rankwave over a breach of contract after the company allegedly failed to prove that it was consistent with Facebook’s data policy The trial was filed Friday in a superior California court in San Mateo County, claiming that Rankwave, running at least 30 apps through the platform, used Facebook data to market and sell their own services, especially tools used by different customers and companies to track Facebook interactions that like and comments on their pages.

Facebook said in the application that it launched a survey of Rankwave last June after the company was acquired by a Korean entertainment company, a probe that apparently included investigating “if any user data was affected” by Rankwave’s behavior.

Facebook argued that the company did not provide evidence that it complied with Facebook’s terms of use and did not comply with a termination and dispatch application sent to the company in February. By not following Facebook’s rules, Rankwave “has damaged Facebook’s reputation, public trust and goodwill, and prompted Facebook to spend resources investigating and addressing the wrongwave’s wrong behavior.”

According to the application, Rankwave denied that it was offended by Facebook’s terms but did not provide enough evidence that Facebook was so. The suit is seeking Rankwave’s compliance with an audit request and proof of compliance. It also requests that the company delete any Facebook data it may have.

In a blog post about the trial, Jessica Romero, Facebook’s platform manager and litigation director, wrote that the company had shut down all Rankwave apps and accounts.

“By submitting the trial, we send a message to developers that Facebook is seriously about applying our policies, including that developers need to cooperate with us during an investigation,” added Romero.

There is an argument that at least part of the trust and public confidence cast quoted in Facebook’s filing made the company all on its own. Then Facebook maintains its integrity about burning for dear life. It all needs showboating it can get.


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