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Facebook stocksees after the winnings, but profits after forecast are not so scary

Facebook Inc. hit Wall Street expectations on Tuesday, despite many crises in public relations in recent months and a forecast…

Facebook Inc. hit Wall Street expectations on Tuesday, despite many crises in public relations in recent months and a forecast that led to a record fall for shares three months ago.


FB, + 2.91%

shares were seen after the third quarter’s earnings were released Tuesday afternoon, but ended up earning about 3% when the conference call with managers was terminated. When the numbers hit the thread, the Facebook share fell almost 4% in the aftershore but recovered a few minutes later and kicked the call barely in red and then headed south under prepared remarks before retrieving profits after leaders had packed without delivering one another guide surprise.

Last week, Facebook stock drowned in red when finance chief David Wehner gave a slight forecast. Tuesday, but Wehner seemed to help recover the stock from its deepest ravine after 24 hours. Investors had begun pushing down the price as CEO Mark Zuckerberg launched the call and, at the time when Wehner began to deliver his prepared remarks, the stock was already gliding and continued its worst point in post-trading, about a 5% drop.

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After Wehner was folded up without devastating news and Facebook turned to the analyst’s questions, the shares resumed and continued until the conversation was destroyed shortly after 6 pm Eastern.

CFO said Facebook expects revenue growth to slow down with an “intermediate high single percentage” compared with the third quarter, which is slightly better than the high single-quarter forecast Wehner delivered three months ago. Wehner explained that growth comes from services that make Facebook less money, data management affects “pricing is growing” and the company focuses on stories that “will shift some impressions for ad serving.” These same factors continue to slow sales growth in 201

9, he said.

Menlo Park, California-based company reported $ 5.14 billion in quarterly net income, which amounts to $ 1.76 per share, an increase of $ 1.59 per share over the previous year. Analysts’ average estimates for Q3 earnings demanded $ 1.46 per share, according to FactSet.

In total, Facebook-logged sales totaled $ 13.73 billion, up from $ 10.14 billion during the year, but slightly weakened the sales of $ 13.77 billion, according to FactSet. Facebook’s main source of income is ads, which amounted to $ 13.54 billion, an increase of $ 10.14 billion compared to the corresponding period last year. Facebook’s payments and other charges category – which includes its Oculus virtual reality hardware – beat $ 188 million compared to $ 186 million last year.

Read: How the US’s top CEO spends his own money in mid-term

Facebook reported 2.27 billion monthly active users and a daily usage figure of 1.49 billion, an increase of 10% and 9 respectively. %. In the United States and Canada, the company’s most profitable markets, the daily number of members was 185 million, the fifth consecutive quarter, the daily number of users has remained unchanged or decreased; Monthly users crossed up to 242 million from 241 million in the first and second quarter of this year.

Despite the flat or decreased membership growth in the US and Canada, Facebook could earn more money from each user in these countries: It beat $ 27.11 in revenue per user, up from $ 21.20 in the previous year.

“Although revenue was slightly lower than Wall Street expectations, there was no significant deficit,” analyst Debra Aho Williamson wrote in eMarketer an email. “Importantly, Facebook increased revenue at a nice pace in key markets in the US and Canada. Facebook also managed to get a small US and Canada profit. After the flat we saw the last quarter, that’s a good sign.”

“Overall , considering all the challenges Facebook has met this year, this is a decent performance report, “Williamson concluded.

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These challenges were reflected in Facebook’s expenses as total costs and costs increased 53% to 795 billion dollar during the third quarter, while profit increased by 9%. Facebook continued to add its staff and increased its main 45% to 33,606 third quarter compared to the same period last year. Co-founder Zuckerberg has previously said that the company plans to employ 20,000 people to handle security and security on their platforms.

Zuckerberg did not live in the questions Facebook has encountered during the past year, as he did at a previous conference call since the Cambridge Analytical Data-Privacy scandal. Zuckerberg did not even wonder once during the conversation.

Prior to Facebook’s profit, several analysts published notes indicating that advertisers began to notice the wave of public relations crises that the company has managed. Brand advertisers are said to be less willing to increase their budgets than before. For most major brands and companies, media buyers have considered Facebook as a requirement when building a digital advertising campaign, while smaller competitors like Twitter Inc.

TWTR, + 4.54%

and Snap Inc.

SNAP, + 7.35%

is seen as more useful for product launches or specific, short-term goals.

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In a telephone interview last Tuesday, PMX Agency deputy vice president of Social and Monitor Jesse Math said customers had conversations about Facebook’s Issues – “It has been an important part of conversation with Facebook too” – but PMX has not seen any impact related to budgets.

“I like a platform that has 1.5 billion people,” Math said. “We are focused on driving performance for customers and Facebook will be an important driving force for that success.”

Math says that due to some of the changes that Facebook has made on its platform, his organization has suffered “long-term pain” as regards the insights it can make of running social networking campaigns. “But it will be solved in the long run,” says Math.

Prior to Tuesday’s aftershave, the Facebook share had fallen 17.1% this year when the S & P 500 index increased by 0.3%. The company’s stock fell about 20% after the second quarter earnings outlook missed sales expectations and showed that user development declined.

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