Onavo allows Facebook to monitor the time people spend and the mobile / WiFi data they use per app, as well as the websites they visit. It also showed the social network their country and their unit’s model. The program gathered the data that convinced the social network to buy WhatsApp, which is one of the largest instant messaging services in Asia. As you can tell, it’s a big loss in market research, especially since the company not only kills the Android app ̵
1; it puts an end to the Onavo program for good. A spokesman told TechCrunch :
“Market research helps companies build better products for people. We shift focus towards reward-based market research, which means that we should end the Onavo program.”  The company recently faced an increased review following a report by TechCrunch which revealed that it used code from Onavo to run a new application called “Facebook Research”, which paid users access to their data. While the participants reported that their activities would be monitored in exchange for gift certificates, they invited them to install a corporate certificate. Because Apple only allows developers to use the corporate app certificate, Facebook Research has clearly violated the App Store guidelines. As a result, Cupertino banned Facebook’s corporate certificates and broke all its internal applications.
Due to the spokesman’s statement, Facebook still plans to pay for information ahead. The company only needs to find a way to do it without violating any platform’s guidelines.