Facebook is in crisis once again. This time, the issue is how the company tried to attack its critics with…
Facebook is in crisis once again.
This time, the issue is how the company tried to attack its critics with dirt accused of burning anti-Semitism while pushing to showcase the extent of publications about Russian elections in 2016 – revelations exposed to a bombshell The New York Times investigation.
The company was in panic with President Mark Zuckerberg who defended his position at a conference call with reporters, as further leaks ran out of his working relationship with Sheryl Sandberg, Facebook’s COO. So what’s up now?
Business Insider talked to 3 previous Facebook employees and a current employee at the company to get a feel for what people in knowledge expect Facebook to do next. These insiders warn that employee morale can be affected, which makes it harder for Facebook to employ and retain the vital talent it needs to navigate in this crisis.
Facebook representatives did not respond immediately to a request for comments.
Facebook’s current woes are not like previous crises that the company has confused, said some insiders.
“Looking back on the company’s history there are many times when it has been attacked from the outside … but it often feels internally the leadership on top of it,” said a former employee. This person quoted the company’s stony post-IP period and questions about whether Facebook could efficiently transfer its business to take advantage of the smartphone boom, as examples of problems that Facebook management effectively prevented.
“This time, it’s actually a critique of leadership. This is a new kind of threat that Facebook has not experienced before … it’s leadership in some way fails … [a] leadership, says this former employee.
Another former employee blamed some of Facebook’s latest corporate culture crises built by Zuckerberg and Sandberg, where good news rose and the bad news never made it to the CEO’s desk.
“I think that they would definitely have been kept in the dark on these issues for as long as possible, “said this person.” They built an executive culture that stimulated to just give good news and deflect badly. “
” They will change something like a result. The external message will be something if someone who is already absent from [Facebook] others is redeployed and a new working group or something about doing it better, “predicted the person.
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As the scandals have mounted, the attitude towards Facebook has changed over the last year has been dramatic.
“Suddenly [it]” went from a little darling to the absence of a place of refuge, “said another former employee.
” The government hated us, friends did not like you, the press began to talk o m the constant corrosive effect … all the hard things going on give new people a break a lot … “does this leadership know how to save the company? “”
Part of the problem is Facebook’s rapid growth. By the end of 2017, the company had approximately 25,000 employees, from 17,000 at the end of 2016. One year before it was about 12,700, and in 2014 there were just over 9,000.
In other words, most employees simply do not been in the company for a long time – and that means they could be less incentive to stay in place to clear the root and address some of the most difficult issues that Facebook has ever encountered.
“Most of the company has not been there for more than two years, so they have not been … through such a crisis and they may not be emotionally invested in the company as the first thousand may be” a former employee. ” They summarized the employees’ perception of leading attitudes as “hello, we made a lot of mistakes, and now it’s your job to clean it up.”
According to a new leak, the moral of Facebook employees has already fallen, with the proportion of employees optimistic for the future of the company, from 84% to 52% in the past year.
It is not yet clear whether we will see some major departures as a result of recent revelations.
One of the former employees suggested it was unlikely and pointed out that chief communications officer Rachel Whetstone left back in August and Elliot Schrage, Head of Commission and Policy, has already announced his intention to leave.
“Mark and Sheryl do not go anywhere, no one else is really worth getting rid of, so I do not really expect to see the lead role,” said the former employee.
A current employee suggested that Joel Kaplan, Facebook’s Chief of Policy in DC, could ultimately end.
Kaplan is Facebook’s policy director in DC, and is a rare conservative of the famously liberal company, previously employed in the Bush White House. Kaplan pulled away from employees earlier this year after publicly appearing in support of his long-standing friend, Brett Kavanaugh, as the then supreme court was appointed as congress for allegations of sexual abuse. Over time, Kaplan played a key role in the social network’s attempt to put publicly the spread of wrong information on its platform.
A former employee said that some of Sandberg’s lieutenants and other middle-level executives could leave (or be forced out) among the worries.
Meanwhile, it is almost guaranteed that there will be some form of discipline for readers who talked to the New York Times.
“It will be fires from it. That team is very good at what they do,” added the former employee. “Ironically, if these resources had looked at external manipulation via Facebook, maybe we were not where we are today.”