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Essential acquires email startup CloudMagic – TechCrunch

December 7, 2018 Technology 1 Views Andy Rubins Essential has acquired CloudMagic, creator of the Newton e-mail program, for an…

Andy Rubins Essential has acquired CloudMagic, creator of the Newton e-mail program, for an unanswered sum. The news, which was first reported this morning, has since been confirmed by TechCrunch.

A key spokesman offered the following announcement open statement: “We are always looking for companies with great technology and talent to help accelerate our product map.”

What exactly the roadmap looks like is a guess. CloudMagic shuttered its premium email offer in September, which means that approximately 40,000 paid subscribers are at the edge. Probably, the app will work in Essentials hardware offers, through the next iteration of the handset or the current MIA hub.

The news comes at the end of a rocky year for Essential. The launch sent a few handsets over the past year, with rumors remaining about Rubin’s plans to sell the company. In October, Essential released about one third of its staff.

That same month, Rubin was the subject of a bombshell New York Times piece of sexual misconduct during his time at Google. The Android co-creator later went to social media to call out the piece’s “many mistakes” and “wild surprises”.

The acquisition could point to a new way for the company, who long denied rumors that it was looking for sell, instead “insert all [its] efforts toward future, game exchange products that include mobile and home products.”


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