Home / Entertainment / Endgame & # 39; Record China Debut Heads on Wednesday – Variety
“Avengers: Endgame” already breaks records in China, raking in $ 89.6 million (RMB602 million) from 17.00. on the opening day Wednesday – two days before the US – and gets stuck on the right track to become the biggest Hollywood title ever in the middle class.
The Marvel Final has already set a new full-time record for ticket sales, which sells more than $ 110 million before its Tuesday night midnight opening to beat the former record holder, Chinese title “Monster Hunt 2”, which sold $ 59.6 million. It was also the first film in China to exceed $ 15 million (RMB100 million) in pre-sales for midnight searches.
Maoyan’s online ticketing platform estimates that “Endgame” will have a total of 521
million (RMB3.5 billion) during its run. It would make it the prominent foreign film ever and the fourth highest ever wholesale movie in China, behind nationalist epics “Wolf Warrior II” (RMB5.68 billion), “The Wandering Earth” (RMB4.66)
The best foreign film has so far been the 2017 “The Furious” Fate, with a $ 393 million (RMB2.67 billion) move. Movies in China are usually given a four-week screen window, but extremely high-performing titles can be extended by the authorities.
“Endgame” is the sequel to last year’s “Avengers: Infinity War” and the last chapter of the 22 film-long tale of Marvel Cinematic Universe, which began with the 2008 Iron Man. “Infinity War” made the biggest debut in China all the time with a $ 191 million open holiday of $ 191 million. It continued to earn a total of $ 360 million (RMB2.39 billion) at the Chinese Travel Office, making it the 11th highest gross title ever in the Middle East.
But “Endgame” appears as if it will crush its predecessor’s performance in a long way, but it will benefit from a five-day opening frame in China instead of just three days. The film has so far accounted for almost every single movie ticket sold on Wednesday nationwide, and takes up 99.2% of ticket sales and accounts for 83% of sights across the country.
It had 39,000 midnight cuts and is scheduled for 219,000 opening day screening, for what appears to be an unprecedented total of 258,000 screenings during its first 24 hours – enough for every screen in China to have played the movie at least four times at the end of the day. By comparison, China’s latest mega-blockbuster, February’s “The Wandering Earth”, had nearly a quarter as in the same period, with only 64,883 screenings, and last year “Operation Red Sea” had even fewer, by 45,000.  Popular theaters across the country have a “Endgame” screening run every 15 minutes.
The film is currently rated 9.3, 9.4 and 9.2 out of 10 at Maoyan, Tao Piaopiao, and Douban user assessment platforms. More than 40% of the viewers host from the country’s next cities, and the audience is majority-white and male, with 34% of them between 20 and 24 years.
“The movie was expected to be popular, but I really didn’t imagine it would be so hot,” a theater director told the Chinese language Securities Daily. Analysts at Shanxi Securities told the paper that they thought the cashier office would peak on Saturday, but the upcoming May 1 holiday would mean another wave of movie guests. The trailer has been seen more than 6 million times on Tao Piaopiao and 20 million times on the YouTube-like Youku platform.
Previews were in such high demand that prices rose. Although the average ticket price for an IMAX movie in China is around RMB40-80 ($ 6- $ 12), midnight broadcasts of more than RMB300 ($ 45) in cities go nationwide. A system error had a Shanghai theater that accidentally sold tickets to more than RMB1000 ($ 150) a pop. More than half were sold before they took the bug and returned the ticket back to RMB64.
The popularity of the movie has also inspired some Chinese cinemas to skim away at the top of their cashier’s office by loading and pocketing excessive “service fees” for each ticket sold. More than 1,050 theaters devoted themselves to performing 220,000 tickets, according to the Chinese website Mtime. Chinese authorities have come in to say that theaters that charge more than 10% of the actual ticket price in the service fees will be able to download the movie from the digital display key that is recalled. A leaked document circulated online was revealed.