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Elon Musk is too ambitious for Tesla's own good quartz

In April, Elon Musk acknowledged that Tesla shot in the foot by trying to automate his production process too much.…

In April, Elon Musk acknowledged that Tesla shot in the foot by trying to automate his production process too much. “People are underestimated,” tweeted him.

Tesla came there because Musk had ordered engineers to figure out how to “automate all” for Model 3 production, the electric car that he had promised to sell in the mass market for 35,000 dollars. Musk insisted on automation over concerns from his team, warned that robots did not fit certain production steps, such as installing seals on car doors, CNBC reported yesterday (October 19). The expensive robots that Tesla bought for the job never worked properly and was used during the summer.

If Musk’s mea culpa in April was unusual, his overreaction was anything but. The automation incident was “emblematic” by Musk’s leadership style, CNBC reported:

Interviews with 35 current and former employees show an ambitious CEO, whose drive to make everything from the beginning even worsened his decision-making and led him to approve expensive projects that failed and delayed production. They also described opportunities where Musk refused to consider methods pioneered by other car manufacturers and ignored advice from industry veterans in Tesla.

Other time-consuming and costly projects Muskus insisted on including “vision system” and “magic mat”. The former was designed to accelerate quality inspections for fully assembled model 3s. High resolution cameras snapped pictures of finished cars and sent them to inspectors in another part of the factory to approve or flag at a distance. However, previous employees told CNBC that the cameras did not always get a clear shot of important parts, and also came in the way of workers.

“Magic Carpet” would be a software-controlled conveyor belt that moved parts to Model 3 production workers. Tesla planned to spend $ 40 million on the project and allocated 20 engineers to it for three months, but the system never worked.

Tesla was also limited by Musk’s micromanagement and insisted that it does things differently than traditional car manufacturers. Musk rejected everything from organizational methods to industry terminology used by companies like GM and Toyota, CNBC reported, preferring Tesla to develop its own strategy. Musk also ran for Tesla to build its own software instead of relying on company programs from companies such as SAP. Employees told CNBC that the programs were often incomplete and that the information could get lost among the many different systems.

Tesla met its goal of producing more than 5,000 Model 3 cars per week during the third quarter. However, the price of $ 45,000 is far from the $ 35,000 target (Tesla claims that the real cost is closer to $ 30,000 when taking into account federal tax incentives, state discounts and gas savings). The company is nowhere near to produce 500,000 electric cars this year as Musk predicts 201


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