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Cyber ​​Monday on track for US online shopping record

(Reuters) – Cyber ​​Monday was about to record $ 7.8 billion in US online sales, as millions of shoppers shed…

(Reuters) – Cyber ​​Monday was about to record $ 7.8 billion in US online sales, as millions of shoppers shed steep discounts for everything from Lego devices to big screen TVs.

The marketing event was expected to pick up the vapor tonight when West Coast shoppers neighbor work after work and those on the east coast of America make pre-bed purchases, according to Adobe Analytics, which measure transactions from 80 of the 100 US retailers.

“Many customers have been waiting for some purchases, with three hours tonight expected to earn as much an average full day,” says Taylor Schreiner, head of Adobe Digital Insights.

Target Corp and Amazon.com Inc. removed all stops by offering free delivery without minimum order and bombing shoppers with promotional mail. Companies had logged $ 531

million from 10 o’clock on ET, found Adobe Analytics.

The shares in Amazon increased by 5 percent in the afternoon trading. Macy’s Inc, Kohls Corp and Target shares also rose.

In another estimate, Mastercard SpendingPulse predicts a 25 percent jump in e-commerce volume to at least $ 3 billion. That figure was based on sales via the Mastercard payment network and estimates for other forms of payment such as cash and check.

These US forecasts were still in comparison with Alibaba Group Holding Abs “Singles Day” earlier this month, which increased in $ 30.7 billion in revenue.

Campaign efforts before the US shopping venue eagerly addressed some who complained that they woke up to even more Cyber ​​Monday emails than previous years.

“Yes, I’m aware that it’s Cyber ​​Monday even without the 150 emails,” Tweeted Keina (@RealMamaEagle), a Delaware user.

Packaged goods on a conveyor belt after being labeled for shipping can be seen at the Amazon Followup Center in Robbinsville, New Jersey, USA, November 26, 2018. REUTERS / Shannon Stapleton

DEEP DISCOUNTS ON TOYS

estimated 75 million shoppers, The day was a test of retailers’ online platforms and delivery operations.

Unless backed by the right IT infrastructure, heavy traffic could have caused hours of glitches as they were during Amazon’s Prime Day marketing event in July.

But from 2:30 p.m. ET on Monday, no major American chain had any technical difficulties, according to OutDetector.com. On Black Friday, some websites including clothing retailer J.Crew and home improvement chain Lowes Cos Inc. had temporary outbreaks.

Consumers are buying more and more holiday gifts online, which spends the importance of black friday when shoppers traditionally flocked to ivy for the best deals.

“I find Cyber ​​Monday to be more comfortable than Black Friday,” said Jeissy Casilla, 23, a retailer in Puerto Rico, and added that she had to browse several stores and offers and avoid long lines.

“I think Cyber ​​Monday is better when it comes to how much you can do while doing so – in principle, a better chance of the best deals,” she said.

Toys were expected to have the biggest discounts, says Adobe Analytics, as dealers rush to fill the void left by the bankruptcy of American Toys’ Toys R & # 39; US.

Target offered a 30 percent discount on selected toys, while Kohls discounted Lego puts between 30 percent and 40 percent.

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Social media conversation tracker Brandwatch said there were 13,000 social media that mentioned #Cybermonday, Apple Watch and Red Dead Redemption 2 were two products that were discussed a lot.

Retail retail sales forecasts, including online, in November and December will increase between 4.3 percent and 4.8 percent over 2017, for a total of $ 717.45 billion to $ 720.89 billion.

Further reporting by Uday Sampath Kumar and Soundarya J in Bengaluru, Melissa Fares in New York and Jeffrey Dastin in Los Angeles; Editing Bernard Orr and Meredith Mazzilli

Our Standards: Thomson Reuters Trust Principles.

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