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Cyber ​​Monday is the largest American online shopping day

(Reuters) – Cyber ​​Monday was about to record $ 7.8 billion in US online sales, but will also test the…

(Reuters) – Cyber ​​Monday was about to record $ 7.8 billion in US online sales, but will also test the limits of retailers’ e-commerce business as millions of shoppers scour for steep discounts on ranging from Lego sets to large-screen TVs.

PHOTO: Employees are preparing goods for shipping at Newegg Warehouse at Cyber ​​Monday in City of Industry, California, USA on November 28, 201

6. REUTERS / Mario Anzuoni

Retailers like Target Corp offer deliveries without minimum order limits, pull out all the stops to get the customers attention in a highly competitive market.

US. Dealers have also bombed shoppers with thousands of advertising mail, but it drove ears of several people who complained that they woke up to a flood of cyber Monday e-mail over the previous year.

“Yes, I’m aware that it’s Cyber ​​Monday even without the 150 emails,” Tweeted Keina (@RealMamaEagle), a Delaware user.

Retailers have logged $ 531 million in online sales from the latest tally and will deposit $ 7.8 billion in sales, according to Adobe Analytics, which tracks transactions with most US online retailers.

However, the number is pale compared to the $ 30.7 billion sales generated by the Chinese e-commerce giant Alibaba Group Holding Ltd on Singles Day earlier this month.

With an estimate of 75 million customers, the event will seriously test the retailer’s online platforms and delivery operations. If it is not supported by the correct IT infrastructure, the major traffic will lead to headaches such as shortcomings and other technical disturbances.

As of 10.30 ET, no major American chain had any technical difficulties, according to the website Outage Tracker

On Black Peace, JCrew, Lululemon Athletica Inc and home improvement chain Lowe’s Cos Inc managed technical problems due to order growth.

Toys are expected to have the biggest discounts on Cyber ​​Monday, says Adobe Analytics, as dealers fill the void left by the bankruptcy of American Toys’ Toys R & # 39; US.

Target offered a 30 percent discount on selected toys, while Kohls discounted Lego puts between 30 percent and 40 percent.

Clothing retailers like Gap and Nordstrom offered the same discounts as on Black Friday.

Other offers include:

– A $ 198 wool cashmere cardigan offered at $ 107 at Ralph Lauren

– American Eagle Outfitters sweaters are offered at half price

– Victoria’s Secret sells all bras, except PINK, with 50 percent discount

The shares in Amazon increased as much as 3.2 percent in early trading while Target increased.

Social media conversation tracker Brandwatch said that 13,000 social media mentioned Cyber ​​Monday (#Cybermonday), Apple Watch and Red Dead Redemption 2 video games were two products that stood out.

On Black Friday, online sales increased more than 23 percent, over $ 6 billion, while online sales exceeded $ 3.7 billion on Thanksgiving, according to Adobe Analytics.

Retail sales in the US, including online, in November and December will increase between 4.3 percent and 4.8 percent over 2017, for a total of $ 717.45 billion to $ 720.89 billion.

Further reporting by Uday Sampath Kumar and Soundarya J in Bengaluru and Melissa Fares in New York; Editing Bernard Orr and Saumyadeb Chakrabarty

Our Standards: Thomson Reuters Trust Principles.

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