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Cyber ​​Monday is still one thing

It was sensible because people had call-to-call connections at home and faster at work. Plus everyone's feet were tired of…

It was sensible because people had call-to-call connections at home and faster at work. Plus everyone’s feet were tired of everything like schlepping through the mall all weekend.

Now we’re all shopping online and on apps whenever we want. And there is not really any difference between online stores and physical ones. Even Amazon, who effectively invented online shopping, has stores.

But it does not prevent companies from doubling sales on Monday.

Cyber ​​Monday 2018 is expected to be the largest online shopping day in history, generating a lot of $ 7.8 billion, an increase of 17% compared with the previous year, according to Adobe Analytics, which tracks online sales.

Gap, who fights, offers 50% off each product plus 1

0% on special offers and free shipping. Kohls (KSS) offers a 20% discount on all items between Saturday, November 24th and Wednesday, November 28th in what is billed as Cyber ​​Week. Shoppers there can also get $ 15 Kohls money for every $ 50 spent.

Best Buy (BBY) offers discounts on a number of electronics such as Microsoft Xbox, Samsung Galaxy phones and 4K Blu Ray players.

In addition to door trading, Target offers an additional 15% discount on all orders made on Monday.

JCPenney (JCP) gives an extra 30% discount on orders over $ 100.

Walmart is expected to discount a selection of electronics such as phones, laptops and game systems. Amazon offers a range of offers on a range of items. Amazon discounts will be until December 1st.

A strong US economy, healthy consumption and low gas prices can give dealers an elevator this holiday stretch. The salon during the holidays will increase between 4.3% and 4.8% compared with the 2017 National Retail Federation forecast.

Almost all dealers participate offer free shipping, which may cost a package.

The problem is that discounting kills the bottom line at many stores.

Target’s (TGT) stock price fell last week when it was said that the costs were, in part, from fulfilling online orders.

Walmart (WMT) is struggling with a similar problem. It offers a lot of popular items online, but sales have lower profit margins. Fluctuated shipping costs can be consumed in these margins.

“The process takes time, and we are making progress,” says CEO Doug Mcmillan.

Every dealer wants to win on Cyber ​​Monday.

Wrecking companies like JCPenney and Victoria’s Secret must prove they are still can compete in a campaign-heavy environment.

Kohls, Macy’s, TJMaxx and Best Buy have all had star 2018 campaigns, and they do not want a decline on Cyber ​​Monday.

Walmart and Target tries to show investors that they are serious online players who can go up to Amazon on the busiest day.

Amazon is also pushing this Cyber ​​Monday.

The company’s stock price stumbled in October when its holiday forecast disappointed Wall Street.

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Faela