BEIJING >> Chinese crowds do not just touch the nuts of the United States cash office, "Crazy Rich Asians", despite…
BEIJING >> Chinese crowds do not just touch the nuts of the United States cash office, “Crazy Rich Asians”, despite its all Asian casting and the theme of rising Asian prosperity.
BEIJING >> Chinese crowds do not just hit the nuts of the United States cash office, “Crazy Rich Asians”, despite its all Asian casting and the theme of increasing Asian prosperity.
Industry data shows that the film was made only $ 1.2 million over the three days of the first release, long after local productions on the world’s second largest movie market. This compared to the $ 25.6 million broken by the Chinese crime drama “A Cool Fish”, according to data from analyst Comscore.
Chinese film industry veteran Wei Junzi says that the romantic comedy’s focus on South East Asian culture is not resonated with the mainland Chinese, despite the cast’s ethnic makeup.
“It’s a good genre movie,” Wei said. “It’s also an interesting comparison with the current China-US relationship. You think you know about China, but in reality you’re not.”
The poor performance of China’s film contrasts strongly with its near rapturous reception in that Chinese diaspora, especially in the United States where it was celebrated as the first
Criticist Shi Hang said that Chinese crowds are so used to Albanian productions that the casting did not contain much news.
“What the public was excited about abroad were allasian faces, but sad, we are watching every Asian face every day so it’s less valuable here,” Shi says.
The film’s superlatives of wealth and rights may also have been a shutdown for some viewers in a country where the wider gap between rich and poor ranks many.
“It’s understandable in a comedy atmosphere, but it’s getting harder for me to get into the story,” he said.
Warner Bros . “Breakout Romantic Comedy earned $ 173 million in the United States and was a box office hit in Singapore, whe again it is canceled. Like most comedies, Jon M. Chu’s film has not been so much of a sense elsewhere. It took months to secure a China release date, a delay related to its depiction of extremely rich Chinese singaporeans at a time when China’s Government Communist Party is cracking on corruption and demonstrating urgent consumerism.
The time delay may also have enabled many Chinese viewers to access pirated versions online or through streaming services, reducing their desire to spray on theater tickets.
Film performance in China is potentially worrying for Warner Bros. The planned sequel to China Rich Girlfriend is expected to make better use of the world’s second largest movie market.
Another forthcoming film directed at the Chinese audience is a live action version of Disney’s 1998 animated classic “Mulan”, which told the story of a diligent Chinese girl who took her father’s place in warring invaders from the north. This movie also has an almost entirely Chinese casting, led by popular actress Liu Yifei in the title film.
Wei said, however, that the film’s success will be based on how authentic it is for Chinese audience.
“Will this be just another movie about Chinese culture, with you the Americans own interpretation?” Wei said.