This week, Google announced that the inefficient Chrome ad blocker is being deployed worldwide from July. "We follow the better…
This week, Google announced that the inefficient Chrome ad blocker is being deployed worldwide from July.
“We follow the better ad standards when deciding which sites will filter ads in Chrome. These standards were developed by Coalition for Better Ads, an industry group focused on improving web ad experience, based on feedback from over 66,000 consumers worldwide over, says Ben Galbraith, senior product manager for Google. “The standards identify 12 experiences that users find intrusive and that advertisers, publishers, and technology providers should avoid showing.”
In other words, Chrome does not block ad blocker ads, which makes sense when you Considering that over 90 percent of Google’s revenue comes from ads, it only blocks those ads that do not match the standards developed by a consortium of which it is a part, and as I have described earlier, this consortium is for one reason only: To ensure that ads remain as a central d The web experience is that their strategy is not to support the ad types that interfere with the disturbances.
However, Google added this ad blocker to Chrome back in February 2018, but it only supported users in North America and Europe. As of July 9, it will roll out to the rest of the world.
“Our ultimate goal is not to filter ads, but to create a better web for everyone, everywhere”, Google confirms. “Chrome’s enforcement of the coalition standards has inspired many site owners to improve the advertising experience on their sites in a way that benefits users. In the US, Canada and Europe, site owners have succeeded in making changes to the ads on their sites. From January 1, 2019, Two-thirds of all publishers who at one time were incompatible with Better Ads Standards are now in good standing, and less than 1% of the sites we have reviewed so far have less than 1% filtered. “
Tagged with Google Chrome