[embedded content] The Burger King brand turns over more than 14,000 McDonald's restaurants to Burger King restaurants. Approximately. For a…
The Burger King brand turns over more than 14,000 McDonald’s restaurants to Burger King restaurants. Approximately. For a limited time, when you walk within 600 meters of a McDonald’s restaurant, you can order a flamed Whopper sandwich for only 1 ¢ on the newly renovated BK App. That’s what they call a Whopper detour.
Whopper Detour works by providing McDonald’s locations across the country. If a guest is in one of these geofenced areas and has the new BK App on its device, the Whopper sandwich will lock for a penny campaign. When the 1
¢ Whopper Sandwich order is placed, the user will be “diverted” away from McDonald’s, as the app navigates them to the nearest Burger King restaurant for pickup.
Whopper Detour Marketing is part of the recently launched BK App, which now offers order-forward functionality. The Whopper Detour campaign can be redeemed once, from Tuesday 4 December to 12 December, at participating Burger King restaurants nationwide. The offer is unlocked when a guest is within a 600 meter radius of most 14,000+ McDonald’s restaurant venues.
** Details, Here **