Categories: Beauty & Fashion

Banan Alawneh Turns Purificación García Digital

As a frequent collaborator with artists and innovators from around the world, Purificación García’s identity, use of colour, geometry and sense of humour can be seen throughout its many collaborations. In a move to deepen its connections with the Middle East, digital content creator Banan Alawneh has produced mini films showcasing the brand’s fashion and accessories in a cool and contemporary way. Banan uses photographs of the collection to create moving imagery, layering one item on top of the other. Focus falls on the iconic Origami and Cubes. Watch the videos below.

See Level Shoes collaboration with Noor Elkhaldi