32th place chart (before Ellie Goulding, Lil Wayne and Ariana Grande Imagine ), the song has become over 2.1 billion times on YouTube, making it one of 30 most viewed videos ever. According to Billboard, it has been streamed 20.8 million times in the last week alone, with 73 percent coming from video.
The song’s video origin is what drives it to virality ̵
1; it is quite unlikely that it would have seen such popularity without accompanying pictures that the children find so appealing. And this is a great thing for music. Traditionally, music records depended on record and CD sales, which meant that it was not meaningful – Jimi Hendrix was only presented in the Top 40 once. Jimi Hendrix! Now digital sales, online streams and video views are a large number of the figures, which is why we see more and more outsiders who hit the charts.
In 2012, Billboard began to record online listening for example, we saw Psy and Gangnam Style rocket into the Zeitgeist. Billboard and Nielsen SoundScan later tweak the formula to make streams from paid services such as Spotify and Apple Music even more valuable in mapping numbers. The result is that music charts are basically someone’s game now, and it has the potential to completely change the popular culture. Following the success of Baby Shark the learning company behind it, Pinkfong USA, says it plans to develop Baby Shark into an “entertainment mark that will be appreciated by future generations”. Well done, everyone.