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AT & T's 5G E-marketing click turns out to be a disaster

AT&T may have justified a false advertising campaign with Sprint over its "5G Evolution" industry, but its obvious market strategy here turns out to be a disaster. AT & T's actual 5G network currently supports more cities than Verizon. The company still sticks to a pointless, confusing logo that refuses to leave. While AT&T has clearly stated that 5G Evolution is not actually 5G, because it does not meet the technical or speed standards to be classified as such, the ultimate goal seems to be to trick their own customers into believing they are accessing another one generation network through pure obfuscation. The end result: A lot of confusion and news, like The Verge must routinely emphasize that 5G E is a misleading attempt to favor the hype without foundation in hard data. Take a look at the outstanding technology of Marc Benioff, who runs the cloud computing company Salesforce. Earlier today, Benioff asked his Twitter audience of nearly 1 million people why his phone showed a 5G logo, and if that meant he had access to the next gene network, which is similar to one actually running in South Korea and available using the special 5G variant of the Samsung Galaxy S10. (The version of S10 is not yet available in the US.) Do I mean that I am now at 5G in San Francisco with 10 Gigabits with super low latency? My phone does not have the a5G chipset but it reads 5G. I really saw 5G last…

AT&T may have justified a false advertising campaign with Sprint over its “5G Evolution” industry, but its obvious market strategy here turns out to be a disaster. AT & T’s actual 5G network currently supports more cities than Verizon. The company still sticks to a pointless, confusing logo that refuses to leave.

While AT&T has clearly stated that 5G Evolution is not actually 5G, because it does not meet the technical or speed standards to be classified as such, the ultimate goal seems to be to trick their own customers into believing they are accessing another one generation network through pure obfuscation. The end result: A lot of confusion and news, like The Verge must routinely emphasize that 5G E is a misleading attempt to favor the hype without foundation in hard data.

Take a look at the outstanding technology of Marc Benioff, who runs the cloud computing company Salesforce. Earlier today, Benioff asked his Twitter audience of nearly 1

million people why his phone showed a 5G logo, and if that meant he had access to the next gene network, which is similar to one actually running in South Korea and available using the special 5G variant of the Samsung Galaxy S10. (The version of S10 is not yet available in the US.)

So yes, even the CEO of a technology company seems to be confused by the AT&T brand. (He may just have been involved in a bitumen argument, we have reached Benioff on Twitter to see if he will clarify his intentions with the tweet.)

Whatever there are A&T customers out there who are legitimately confused . When I wrote about the AT&T 5G expansion earlier this month, boasting 5G availability in 19 US cities, even though there were no commercially available devices to exploit it, a confused reader emailed me to likewise tell for me he thought he had access to the network on his phone. The included screenshot this reader attached an iPhone home screen with the 5G E logo in the upper right corner. I had to write back and explain it no, it wasn’t really really 5G. At least one Verge editor has also been told by a confused family member that they have not received a network upgrade overnight; countless examples of other AT&T subscribers have expressed similar confusion on the web .

It should not be said that AT & T’s network has not become faster over time. It is according to the speed test data collected by companies like Ookla and sent to The Verge by users who run individual speed tests. But, as pointed out earlier, the speed bumps are not as dramatic as AT&T makes them sound, and they have nothing to do with 5G. Data used to make AT & T’s speeds seem more impressive also comes with a lot of approaches, such as the appearance of the 5G E logo on newer iPhones causing an influx of new tests that recently occurred at AT & T’s service.


In some cases, the speeds you get at 5G E on AT & T’s networks may actually be slower than the speeds you get on T-Mobile and Verizon with smartphones that can access LTE Advanced and Advanced Pro technologies, which are the variants of LTE that AT&T have rebranded as 5G E. That’s all 5G E is really – rebranded LTE network technology.

OpenSignal, the study company behind the study that reveals the embarrassing data point, called 5G E “a meaningless marketing effort aimed at confusing customers and making AT&T appear to have a technical leg at the forefront of wireless technology.” terms added the company: “It is obviously bullshit.”

But AT&T doesn’t seem to care. AT&T is planning to continue using 5G anonymous source e-marketing quoted by the Dallas Business Journal Dallas Business Journal And when trying to defend itself from Sprint, which brought the trial after a survey that found more than half of the participants, 5G E thought to be comparable to real 5G, AT & T said “customers want and deserve to know when they get better speeds. “

The company claimed that it had done enough to clarify the difference between 5G E and standard 5G. Not enough, it appears, for prominent technical figures such as Benioff and for countless AT&T customers. AT&T was not immediately available for comment to this story.

The real test will, of course, be when smartphones finally have the necessary 5G modems needed to access AT & T’s next gene network and the company has to explain once again that there is one new and faster technology on the block that is different than before.When that happens, it is certainly AT&T hoping that people will suddenly recognize and recognize the difference between 5G E and the genuine article, as it will be a real challenge to boast the customers about the next network deployment after spending months fooling the same user to believe that the network has already arrived.

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Faela