Updated December 7, 201
8: Since Microsoft’s official Xbox Play Anywhere list has been updated to completely remove Ashen.
Updated December 8, 2018: Aurora44 postes a blog post to indicate that Ashen really comes to Windows 10 Microsoft Store and “other platforms” (probably Steam) in the future, with Annapurna confirming that It also comes to Xbox Play Anywhere. It looks like at least for the time being it will be exclusive for the Epic Games Store for PC.
Let’s start with the availability of Windows 10 in the Microsoft Store. The Xbox One launch of Ashen could not have been a better success story, in our opinion, and Microsoft has been incredibly supportive during the development of Ashen. We are currently working with our partners on Microsoft and the ID @ Xbox team to get Ashen to Microsoft Store on Windows 10 as soon as possible. We fully agree that this would have been better available day one. We are a small studio that has just sent a very big game, but has been actively working to get it. Be careful, it comes.
Epic Games spent quite a lot on advertising during the evening’s Game Awards, with several high-profile exclusives for its free PC digital distribution platform. A sting a little more than the others, though.
Ashen, long lasting to both Microsoft Store and Steam, launched on Xbox last night out of the blue. The asynchronous co-op-worldwide RPG plays a scary art style, with wonderful visual and tight action games, and should have been an important addition to the Xbox Play Anywhere offer. However, it seems that Epic Games’ push in PC games have not only nuked Ashen’s availability on Steam, as well as its availability on the Microsoft Store, and thus Xbox Play Anywhere.
Ashen has been announced as an Xbox Play Anywhere title for literally at this time, so the omission is quite surprising. Xbox Play Anywhere allows players to play and sync their progress in both Xbox One and Windows 10 with a single purchase and has the added benefit of supporting PC games in Xbox Game Pass. As written, Ashen is not listed as Xbox Play Anywhere on its Microsoft Store page, even though it is listed on the Xbox Play Anywhere site. In addition, it is now listed with a “TBD” launch date on Steam.
Ashen is still listed on the Xbox Play Anywhere website.
It can simply be a time-limited exclusive deal with Epic Games that launches the launch on Steam and Microsoft Store, but terms One for the deal is unknown at this time. We reached Aurora44 to clarify, but have not heard yet.
Epic Games offers developers a very lucrative 88 percent share of game sales offered through the platform, which strikes Steam and Microsoft with a significant margin. The contest Epic Games brings should light a fire under their peers to offer better conditions for developers. But its aggressive pursuit of exclusivity looks as if it already harms Xbox Play Anywhere, which is one of the most consumer-friendly accessories on televisions out there, like Steam, where most PC players today live. It is interesting to see how Valve and Microsoft respond in the future.
Ashen is now available for $ 40 on Xbox One and the Epic Games Store for PC.