570 It seems that Apple has declared war on the 3.5mm jack, yes, the one we have used all our…
It seems that Apple has declared war on the 3.5mm jack, yes, the one we have used all our lives to connect our headphones, no matter how old they were. And it is that according to a research note written by the analyst Blayne Curtis , from Barclays, we can stop looking for a Lightning adapter to 3.5mm jack in the box of our next iPhone, because we will not find it.
We must bear in mind that this adapter has been included with iPhones since Apple in 2016 took the controversial decision to eliminate the headphone jack to launch the iPhone 7 and 7 Plus. Since then, rivers of ink have been poured on the subject, and while other leading companies like Samsung are still betting on the 3.5mm jack, Apple itself has managed to “take the dark side” to other manufacturers, which shows its power to you create fashions and trends, something that has also happened with the notch on the screens.
It’s not that a adapter of this type be especially expensive, but when it comes to selling something for millions, any small savings in the cost of manufacturing a product implies a millionaire savings that can be used to increase profits or to adjust the price a little more.
On this occasion, it seems that we are dealing with the second case, and that is that another Barclays analyst, Mark Moskowitz , points out that sales of the iPhone X below what was expected could mean a deterioration of the iPhone brand and discontent on the part of the user community due to the high price they have had to pay for the iPhone X. And that is that this analyst, Apple shares could fall from 1698 to 157 dollars due to this decrease in sales.
Another reason why users have not welcomed the iPhone X with as much anticipation as in previous years could be the approach towards new technologies that do not end up liking the user, who has more interest in autonomy and in the camera (something where Apple does complies) of your smartphone, than in biometric systems that do not always work as they should.
In short, Apple wants its next phones to be somewhat cheaper, and for that it removes the Lightning adapter to 3.5mm jack as part of the extras of your phone.
If we think about it, the play is quite round. On the one hand, they save costs and can sell cheaper, on the other hand, users will go running to buy the adapter, and they may do so to Apple itself, so they earn money for something they used to charge, but giving to the user the decision of to whom to pay said adapter.
And we can not forget that Apple already includes EarPod compatible with Lightning in the box of their latest iPhone, so the need is covered and said adapter was only a courtesy for those who prefer to continue using their old (but may best) headphones.
Of course, the most lost with this whole operation is Cirrus Logic, which until now was responsible for making the Lightning adapter to 3.5mm jack, which is sold for a price of about 9 euros.