A few days ago we published in Andro4all that Xiaomi had become one of the. The truth is that the company has been penetrating slowly but surely into markets around the world,, United States and, of course, Spain . Our borders have always been dominated by the South Korean giant Samsung, closely followed by the Chinese Huawei and the American Apple in third position. Until now.
The latest data from the Canalys consultancy should have set the guys in the block like a jug of cold water, and that is Xiaomi has managed to keep the copper on the podium of best-selling brands in Spain. In this way, the national market acquires a completely different panorama to what we had seen so far, and 2018 is configured as a year of the most interesting.
The reasons are simple. The market share of Samsung has decreased in this first quarter by 7.1% , standing at an uncomfortable 23.9%. Why uncomfortable? Why Huawei has risen 31.2% , increasing its market share to 23%. Less than 1% separates Samsung from Huawei, who approaches from the right ready to overtake the Koreans as soon as he has the chance.
Spanish smartphone market was flat in Q1 2018, but Chinese companies managed to take share from competitors to grow. Apple slipped to fourth place in terms of volume, accounting for 12.9% of units, although in value terms it remains larger thanandcombined
– Canalys (@Canalys)
Another interesting point is that Apple has fallen by 6.7% , thus staying with a modest 12.9% market share. This has caused Xiaomi climbs to third place with 14.1% . Apple, as the owner of this article says, has been displaced by Chinese firms. On the other hand, the Spanish BQ remains in the fifth position with 3.6% , a small but very encouraging figure for a company with less than a decade of experience.
How will it end this year? Well it is difficult to predict. Possibly Huawei end up staying with the first place in Q4 of 2018, and Samsung in the second, followed very closely by Xiaomi. There is still a lot of material to be cut and nothing is decided, but we will be attentive. 2018 looks very good!
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