As we already told you in Andro4all, Applause is the largest Application Marketing and Mobile Growth Conference in Spain . With two years of experience, the third edition of Applause has been a success, and its More than 250 attendees confirm this . The conference, which took place on June 1 at the W Barcelona hotel, brought together developers, companies and guest speakers, who were able to share, learn and expand their network of contacts to promote the economic growth of the app marketing industry in our country.
In 2016, the business of mobile apps generated 1.3 trillion dollars in revenue and created 1.6 million jobs in the European Union to date, a figure very similar to that of the United States.
The kick-off day Luca Giaocomel, Data Scientist at Bending Spoons with the conference “You Suck at ASO” , in which he addressed the different techniques, tricks and tips that should be followed when positioning an app on top of Google Play and the App Store. He was followed by Moritz Daan, co-Founder of Pithure ; Guy Uziely, Spanish Market Leads in AppsFlyer and Rubén Álvarez, Mobile Advertising Manager at Tuenti , which offered an interesting presentation on how to achieve greater acquisition and retention of users through data analysis. After her, a round table in which several experts discussed the ASO and the current situation of application marketing.
The next round of conferences was led by Moshe Vaknin, CEO of YouAppi ; Ekaterina Petrakova, Mobile Marketing Manager of Rocket Internet , and Tim Norris, General Manager EMEA of mParticle . In their presentations, the data on the economic potential of the application ecosystem, the keys to measuring data to get more users and engagement and the best practices to implement a customer data platform . All this was followed by a intense debate on Mobile Growth.
The afternoon shift began with the exhibition by Javier Castro, Head of EMEA Apps Gaming Google , followed by Victor Momparler, Performance Marketing Manager at Just Eat Spain ; Roberto Sbrolla, B2C Online Marketing Manager and Laura López, Growth Hacker InfoJobs . These speakers addressed, respectively, the relationship between Machine Learning and advertising and how the app’s strategy fits into the marketing mix, among other topics. As in the previous sessions, the round concluded with a round table whose protagonist was the Engagement.
The icing on the cake was put by the most acclaimed speakers of the congress , which are not other than Gessica Bicego, Director of Performance Marketing at Blinkist ; Jonathan Raveh, Director of Monetization and Strategic Partnerships at Neura Inc and by Thomas Petit, Growth team member in 8fit . The marketing secrets and the data applied to the apps were discussed in their conferences, as the real-world data can revolutionize the retention and engagement of users and the different techniques to capture users beyond Facebook, Google, Apple and the different Ad Networks
At the same time, in parallel to the conferences, Four workshops were held . The first one was the workshop given by Ben Nolan, Business Development Manager at Priori Data , under the title “Internationalization on Mobile” . Then it was the turn of Peter Fodor, CEO and Founder of AppAgent , together with Antti Paikkala, User Acquisition Manager in Small Giant Games , who explained how to create a media plan for a mobile game. After a short break, continued Katerina Zolotareva, Customer Success Manager and Daniel Peris, Founder and CEO of TheTool with the workshop “ASO from scratch and PRO tactics” . The workshop block was closed by Carole Wi-Hai, Head of Analytics at Tenjin , with a session on monetization of game apps titled “Ad Monetization for Games – A Data Scientist’s Playbook” .
As you can see,it has become one of the most interesting congresses in the applications sector . In the words of Miriam Peláez, Co-Founder and CMO of PickASO , “The third edition of Applause has positioned the conference among the European reference events for mobile application marketing professionals” . PickASO , first Spanish App Marketing agency, was one of the three organizers of the congress together with TheTool , the first App Store Optimization (ASO) tool 100% developed in Spain and AppsFlyer , the world leader attribution tracker.