AMC Theaters is preparing to raise the monthly price of its fast-growing Stubs A-List movie subscription service in 15 of…
AMC Theaters is preparing to raise the monthly price of its fast-growing Stubs A-List movie subscription service in 15 of the 50 US states. Whether movie studios or theater chains like it or not, it seems that the future of moviegoing in the United States is via subscription services, where a subscriber pays a standard fee and then can see a predetermined number of movies per month at no additional cost. This type of theater movie subscription is not new in many countries anywhere else in the world, but until MoviePass took off last year (then eventually crashed and burned) most Americans had never been exposed to the concept.
It has become commonplace to abandon US consumers in recent years that the price of movie tickets is too high. At this time, a single-night ticket (when most goes movies) costs almost $ 1
0 in almost all parts of the US, with many markets that see prices of $ 15 or more for a regular 2D view. If you want to watch a movie in 3D, IMAX, Dolby Cinema, or another “premium format”, prices are even more about. So when MoviePass released its monthly prize to a $ 9.95 rock bottom last summer, millions of people were quickly notified to watch movies without taking such a big financial hit.
Related: A timeline of MoviePass melting
MoviePass business model was of course very short and the service has since become a shell of its former self. But AMC Theaters noticed MoviePass, and this summer rolled out their own subscription service called Stubs A-List, an addition to their existing customer loyalty program. The setting was refreshingly simple: for $ 19.95 per month, subscribers could watch up to three movies per week, including in premium format. Unfortunately – as revealed in a statement sent to Stub’s A-List customers – the price will soon go up. As of January 9, the price for customers living in Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, Washington, and the District of Columbia rises to $ 21.95. Customers in California, Connecticut, Massachusetts, New Jersey and New York get the worst, as their price will increase to $ 23.95.
Although many Stub’s A-List users are sure to find the price increase disturbing, there is a positive aspect that deserves to mention. The email sent by AMC also clarifies that existing subscribers (and those who sign up before the price increase will enter into force) will maintain the current $ 19.95 price in the first 12 months of their membership, regardless of where they live. For example, anyone living in New York and registering today would continue to pay $ 19.95 to November 5, 2019, regardless of the higher price for new subscribers in that country. So with the A-List service launched on June 26, it means no current subscribers will have to worry about paying more money until noon June 26, 2019.
Also disclosed in AMC’s email is the A-List The service has already attracted more than 500,000 subscribers in just over four months, long before AMC Theaters’ originally announced projection for registrations. As the statement says, A-List is here to stay. The question now becomes, who will be the next theater chain (or MoviePass-esque initiating company) to throw the hat in the ring and get a piece of the movie subscription panel.
Source: AMC Theaters
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