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Amazon is reportedly building a game search service

The information reports that Amazon puts together a broadcasting service that will beam titles from the cloud directly to your…

The information reports that Amazon puts together a broadcasting service that will beam titles from the cloud directly to your devices, allowing you to play without installing them or even owning a powerful machine to run them.

The service will see Amazon compete with Google – currently testing its Project Stream service in the United States – as well as Microsoft, which builds its own platform, hardware broker Nvidia and publisher Electronic Arts. Sony PlayStation Now service is already underway and charges players $ 99.99 per year for access to more than 700 games.

It makes sense for Amazon to enter this arena as it is the largest provider of cloud computing services on the planet &#821

1; ahead of Google and Microsoft with a long shot – and can therefore easily expand the necessary infrastructure to support one demanding game flow service for users around the world.

A number of such platforms have been built, tested and shut down in recent years, mainly due to low demand and unsatisfactory performance.

The idea is that the service will handle all the heavy data needed to run graphics-intensive games in the cloud and then stream it to your computer or mobile device, so your experience is inseparable from running these titles nationally on an advanced gaming system. With improvements in broadband networks in recent years, it is now much easier than before, and issues like law and latency are not as difficult to solve as in the early 2010s.

I imagine that Amazon can also take advantage of its Prime subscription service to ask customers to try their gaming offerings. People who pony up the plan not only lock free or fast, but also get access to Amazon’s streaming music and video services in countries where they are available. In April last year, the retail war showed that it had over 100 million Prime subscribers worldwide.

It is also worth noting that Amazon is doing a series of fire devices to stream content over the internet to your TV, as well as a game controller that lets you play a wide variety of Android-based titles when using it with Fire Stick dongle . If the company can get its service to work with these products, it can get an edge over its rivals.

 This Amazon controller works with Fire Stick to let you play a wide variety of games This Amazon controller works with Fire Stick to let you play a wide variety of games

It will be interesting to see how cloud gaming affects existing gaming store operations. Most publishers and indie developers depend on customers buying games directly from online shopfronts such as Steam, EA Origin and UPlay for revenue. It is currently the epic games brand new store – still lacking in many key areas, including customer support and user reviews – managed to attract some distributors away from the competition by offering better revenue sharing revenue. What happens when your players don’t want to buy – but just stream – your games?

I’m all for game streams and for competition in this space. The idea of ​​upgrading your console or computer only to improve the graphics performance seems dated and dull, especially when it becomes increasingly easier to offer massive libraries of other types of entertainment media over the internet.

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Faela