Categories: Gadgets

Advertising is a big business, Alphabet and Google show it with their results

Surely many companies must learn things from Google, like their involvement for the environment and for sustainable energies, although the…

Advertising is a big business, Alphabet and Google show it with their results

Surely many companies must learn things from Google, like their involvement for the environment and for sustainable energies, although the truth is that all the companies in the world will want to learn from Google to generate so much money and to grow when nobody thinks you can grow even more …

Surely many still did not know that Google is now part of Alphabet , and today was the day chosen by the Alphabet conglomerate to teach the financial results for the first quarter of 2018 . The summary? What the company that includes Google among others follow growing and at a good pace, thanks mainly to advertising , which drives most of your business.

Eye because the figures are dizzying, Alphabet entered in Q1 of 2018 no less than about 31,146 million dollars , a huge growth compared to 2017, where as indicated The Economist added 24,750 million income. Notably the forecast of the analysts and experts located the income near the 31 billion dollars , so the surprise is for us and not the markets.

A year-on-year growth around 22 percent , unbelievably great for an already huge company, which seems to grow beyond infinity in a world in which infinite growths do not exist. Your benefits in a quarter, stay above 9,000 million dollars of net profit.

Advertising is a big business, Alphabet and Google show it with their results

Advertising is a big business, Alphabet and Google show it with their results

Google is still the engine of Alphabet

This results they fired Alphabet’s stock on the stock market , already stabilized around the 1,100 dollars per share and counting a growth of plus or minus 6.2% in this last month. Yes, it is very profitable to invest in Alphabet …

Although we talk about Alphabet, however, we’re talking about Google , and that is Google accounts for $ 30,996 million of revenue of the total, practically everything. Google is still the engine of Alphabet, at least economically.

More interesting indicators that present us today explain that Advertising is a big business , and that is that this sector takes approximately 85 percent of Google’s revenue , leaving in residuals the rest of the business of the North American company.

In fact, the hardware sections that encompass the devices ‘Made by Google’ , the Play Store and Nest content store , for example, they had income of about 4.35 billion dollars , compared to 26,600 million generated by advertising.

Advertising is a big business, Alphabet and Google show it with their results

Advertising is a big business, Alphabet and Google show it with their results

The truth is Information is everything and Google has a lot , of all of us, to direct us advertising and to charge for it. A round business, it seems …

It should be remembered that this first quarter Google was effective purchase of HTC’s mobile division by 1,100 million, the change in the monetization of YouTube or the Unification of Android Pay and Wallet in a single payment service, so the results are even more promising for the future next.

And if all this were not enough, the number of employees of the company has also grown and much, up to 15%, with More than 85,000 employees Worldwide. It is worth noting that the 2,000 workers that arrived from HTC are a substantial figure that is reflected there, but the growth in this section is also dizzying.

Alphabet and Google show their good health and investors celebrate, although the truth is that Google has short-term challenges such as cleaning Play Store, still plagued by fake applications and the expansion of your hardware business with Pixel phones in the lead. We will see more in the Google I / O 2018 in a couple of weeks…

In Andro4all | What all companies should learn from Apple and Google

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