Categories: Gadgets

According to Bloomberg, Andy Rubin sells Essential and cancels “the best” Android phone of 2018

He painted very well, in fact it is thateverything we heard about the Essential Phone 2 , and yet it…

According to Bloomberg, Andy Rubin sells Essential and cancels"the best" Android phone of 2018

He painted very well, in fact it is thateverything we heard about the Essential Phone 2 , and yet it seems that we will never see who was going to become, hypothetically, in the.

Has beenwho has just buried the illusions of many, and that is Essential had been one of the great surprises of the Android platform in recent times, a breath of fresh air that also had a well-known visible head on the platform, nothing less than.

Well, according to Mark Gurman and Alex Barinka, the Essential Phone 2 would have been definitively canceled while Andy Rubin studies the possibility of selling the company advised by Credit Suisse Group AG, and with a buyer already interested in the queue.

According to Bloomberg, Andy Rubin sells Essential and cancels"the best" Android phone of 2018

According to Bloomberg, Andy Rubin sells Essential and cancels"the best" Android phone of 2018

The truth is that not a year has passed since Essential presented the world its first smartphone, which sought to break with the traditions of the range opting for a novel design that included external connectors for coupling modules and that, even today, nobody has managed to overcome either in terms of front performance.

The sales did not accompany the good of Andy Rubin, who had to lower the price of the Essential Phone to raise figures, although in spite of it failed to exceed 200,000 units sold , a ridiculous figure in a market accustomed to huge volumes of sales.

There were many problems, limited availability to the United States in its infancy , slow and late distribution in other markets, high price, little brand reputation still despite having Rubin’s stamp, and so on a long list that is not worth enumerating now …

According to Bloomberg, Andy Rubin sells Essential and cancels"the best" Android phone of 2018

According to Bloomberg, Andy Rubin sells Essential and cancels"the best" Android phone of 2018

A great loss that does not benefit anyone, but … What will happen now with Essential?

Well apparently the company is still studying options to be sold to the highest bidder, using the aforementioned advice from a large financial institution such as Credit Suisse.

As the sources tell us, Essential already had a device for the digital home on the development table that would be launched next year, as well as very advanced design of the Essential Phone 2, so the buyer would pick up the baton taking away the backpack full , With all portfolio of patents, the initiated developments and future ideas in march, and even maintaining all the personnel.

Be that as it may, there are no winners in this decision , and is that the market loses one of the most innovative firms in the current scenario, with a privileged brain like that of Andy Rubin at the front and much to do still in the industry.

They also lose users, because the sketches and leaks on the Essential Phone 2 only they got our teeth long inamong those that surprised was already very complicated. Will we also see a second generation Essential already without Andy Rubin in their ranks …?

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